Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale
By Paul Smith and Mike Weinberg
3.5/5
()
Currently unavailable
Currently unavailable
About this ebook
Despite all the high-tech tools available to salespeople, the most personal method still works best.
Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.
Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:
- Select the right story
- Craft a compelling and memorable narrative
- Incorporate challenge, conflict, and resolution
- Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more
Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.
Paul Smith
PAUL SMITH is a dedicated father of two and an expert trainer in leadership and storytelling techniques. As the author of the popular Lead with a Story, he has seen his work featured in The Wall Street Journal, Time, Forbes, The Washington Post, Success, and Investor's Business Daily, among others.
Read more from Paul Smith
Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale Rating: 3 out of 5 stars3/5Structural Design of Buildings Rating: 0 out of 5 stars0 ratingsThe 10 Stories Great Leaders Tell Rating: 5 out of 5 stars5/5Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire Rating: 4 out of 5 stars4/5Parenting with a Story: Real-Life Lessons in Character for Parents and Children to Share Rating: 4 out of 5 stars4/5Blogging from the Battlefield: The View from the Front Line in Afghanistan Rating: 0 out of 5 stars0 ratingsDirectory of British Railways: New and Reopened Stations 1948–2018 Rating: 0 out of 5 stars0 ratingsRangers Cult Heroes Rating: 0 out of 5 stars0 ratingsLearning While Working: Structuring Your On-the-Job Training Rating: 0 out of 5 stars0 ratingsDead Man to Iron Man: A Ten Month Journey from Dead Meat to Athlete Rating: 0 out of 5 stars0 ratingsUltimate Directory Rating: 3 out of 5 stars3/5Right Seat Right Table: An Outsider's Guide to Securing the Ideal Board Role Rating: 0 out of 5 stars0 ratings4D Pyramid Coaching for Sports and Business Rating: 1 out of 5 stars1/5Saving a Grasshopper Rating: 0 out of 5 stars0 ratingsGod's Plan for Our Good Rating: 0 out of 5 stars0 ratingsRangers FC On This Day: History, Facts & Figures from Every Day of the Year Rating: 0 out of 5 stars0 ratingsRecord Breakers: The Inside Story of Notts County's Momentous 1997/98 Title Triumph Rating: 0 out of 5 stars0 ratingsI Wish I Could Forget Rating: 0 out of 5 stars0 ratingsA Night at the Opera (Harlem's Deck 7) Rating: 0 out of 5 stars0 ratingsJourney to the Dragon's Graveyard (Star Plague Journals Book 3) Rating: 0 out of 5 stars0 ratingsWitch Time (Cult of the Butterfly 13) Rating: 0 out of 5 stars0 ratingsRecord Breakers: The Inside Story of Notts County's Momentous 1997/98 Title Triumph Rating: 0 out of 5 stars0 ratingsCard Sharks (Harlem's Deck 15) Rating: 0 out of 5 stars0 ratingsPoolside Stand Off (Harlem's Deck 8) Rating: 0 out of 5 stars0 ratingsIn Nomeni Patri (Cult of the Butterfly 2) Rating: 0 out of 5 stars0 ratings
Related to Sell with a Story
Related ebooks
The Wentworth Prospect: A novel guide to success in B2B sales Rating: 0 out of 5 stars0 ratingsThe Sale Is in the Tale Rating: 5 out of 5 stars5/5Sell Like A Cockatoo: How To Master The New Way Of Selling In A Rapidly Changing World Rating: 0 out of 5 stars0 ratingsTell to Win (Review and Analysis of Peter Guber's Book) Rating: 0 out of 5 stars0 ratingsThe Naked Salesperson: A Stripped Down Approach to Selling with Confidence Rating: 0 out of 5 stars0 ratingsSales suck... NOW WHAT?: A "down & dirty" guide to sales and marketing for MICRO, MINI and SMALL businesses Rating: 0 out of 5 stars0 ratingsBrand Yourself Royally in 8 Simple Steps Rating: 0 out of 5 stars0 ratingsMake me not me: Product stories as sales driver and identity builder Rating: 0 out of 5 stars0 ratingsSell More: An Entrepreneur's Guide to <Br>Marketing on a Small Budget<Br> Strategies That Make <Br>A Big Difference Rating: 0 out of 5 stars0 ratingsStory Selling: Sage Advice and Common Sense About Sales and Success Rating: 4 out of 5 stars4/5The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite Rating: 0 out of 5 stars0 ratingsThe Resilient Brand: Storytelling In A Digital Era Rating: 0 out of 5 stars0 ratingsThe Brand Building Playbook: A Guide With Easy Steps for Every Budget Rating: 0 out of 5 stars0 ratingsLeopardology: The Hunt for Profit in a Tough Global Economy! Rating: 0 out of 5 stars0 ratingsTreasure Hunt: A Common-Sense Approach to Building a Successful Sales Career Rating: 0 out of 5 stars0 ratingsSeven Stories Every Salesperson Must Tell Rating: 0 out of 5 stars0 ratingsHow to Speak So People Really Listen: The Straight-Talking Guide to Communicating with Influence and Impact Rating: 4 out of 5 stars4/5Stop Selling, Start Connecting Rating: 5 out of 5 stars5/5How To Sell When Nobody's Buying: (And How to Sell Even More When They Are) Rating: 0 out of 5 stars0 ratingsXcelerate: Innovate your business model, disrupt your market, fast-hack into the future Rating: 0 out of 5 stars0 ratingsHow to make a whole lot more than $1,000, 000 writing, commissioning, publishing and selling "how to" information Rating: 0 out of 5 stars0 ratingsFunnelVision: Selling Made Easy Rating: 0 out of 5 stars0 ratingsPower Stories: The 8 Stories You Must Tell to Build an Epic Business Rating: 4 out of 5 stars4/5Owner Shift: How Getting Selfish Got Me Unstuck Rating: 0 out of 5 stars0 ratingsSecrets of Marketing Experts Exposed! Rating: 0 out of 5 stars0 ratings
Business Communication For You
How To Start A Conversation And Make Friends: Revised And Updated Rating: 4 out of 5 stars4/5Never Split the Difference: Negotiating As If Your Life Depended On It Rating: 4 out of 5 stars4/5You Can Negotiate Anything: The Groundbreaking Original Guide to Negotiation Rating: 4 out of 5 stars4/5Talk Less, Say More: Three Habits to Influence Others and Make Things Happen Rating: 4 out of 5 stars4/5Personal Finance for Beginners - A Simple Guide to Take Control of Your Financial Situation Rating: 5 out of 5 stars5/5How to Talk to Anyone: 27 Ways to Charm, Banter, Attract, & Captivate Rating: 4 out of 5 stars4/5Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot Rating: 5 out of 5 stars5/5Get to the Point!: Sharpen Your Message and Make Your Words Matter Rating: 5 out of 5 stars5/5How to Win Friends and Influence People by Dale Carnegie: Summary and Analysis Rating: 5 out of 5 stars5/5Crucial Conversations Tools for Talking When Stakes Are High, Second Edition Rating: 4 out of 5 stars4/5On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction Rating: 4 out of 5 stars4/5Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds Rating: 4 out of 5 stars4/5Robert's Rules Of Order Rating: 5 out of 5 stars5/5Liespotting: Proven Techniques to Detect Deception Rating: 4 out of 5 stars4/5Communicating at Work Rating: 3 out of 5 stars3/5The First Minute: How to start conversations that get results Rating: 5 out of 5 stars5/5Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling Rating: 5 out of 5 stars5/5Crucial Conversations: Tools for Talking When Stakes are High, Third Edition Rating: 4 out of 5 stars4/5The Serious Business of Small Talk: Becoming Fluent, Comfortable, and Charming Rating: 4 out of 5 stars4/5You're Not Listening: What You're Missing and Why It Matters Rating: 4 out of 5 stars4/5How to Win Friends and Influence People in the Digital Age Rating: 4 out of 5 stars4/5Emotional Intelligence 2.0 by Travis Bradberry and Jean Greaves: Cheat Sheet Rating: 4 out of 5 stars4/5
Reviews for Sell with a Story
3 ratings0 reviews