Michael Magnus is an advertising professional who supports the growth of the leather industry through his marketing agency, Magnus Opus. Among his client partnerships are Silver Creek Leather Co., manufacturers of Realeather® Crafts and Lace, and Jim Linnell’s Elktracks Studio. Learn more at www.magnusopus.com or reach out at michael@magnusopus.com.
One of my youngest memories is reading a 10-panel comic strip that my granddaddy had framed on the wall of his office. I always chuckled, never really fully understanding the depth of the message, however, it’s something that resonates with me frequently as an adult.
Although I couldn’t find the comic strip, nor would we have the rights to print it, I’ll share with you the parable of “The Hot Dog Story.”
There was a man who ran a hot dog cart. He took his time greeting each customer, used the best ingredients and
