MAGNUS’ MARKETING MINUTE

As we finish up our Christmas orders and get them out the door, there’s a sense of relief; a light at the end of the tunnel that things will slow down soon.

But come January and February, many of us are left twiddling our thumbs with no projects lined up and think to ourselves “gee whiz, this is always the slow time of the year”.

Is it really? Or did we just not plan for it appropriately?

Many small businesses struggle in Q1 because they spend all of their time and efforts on the Christmas season without much planning and selling during December. They run a marathon, make it through the rush,