180 The Strand, the brutalist building bordering the bank of the Thames, is a hotbed of London’s creative milieu. Behind a sea of metallic shutters, notable faces comprise its community, with an exasperating waiting list of talent eager to get their names on the coveted studio doors.
You’re as likely to catch Tremaine Emory in these corridors as you are a group of suits from the Kering HQ on tour. Rumour has it that, after posing by tables constructed from rescued and repurposed old Celine store tiling, Sinitta was caught fencing at the Alex Eagle health club in a pair of six-inch heels, no less. The likes of Samuel Ross, TikTok, Julian Knxx, New School Represents and Alaska Alaska have all found bases here, dictating styles in their respective fields from within the seemingly everexpanding walls. For its residents, strangers become familiar faces as walk-bys in the corridors turn to smiles and head-nods, until an inevitable conversation ensues. This was how we first encountered Joe Wilkinson, CEO and founder of HEAT, alerting us to our new neighbours warming things up in a discreet corner office.
This should come as no surprise considering their recent £3.6m investment from Antler and LVMH Luxury Ventures. HEAT,
