From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition

Written by Aaron Ross and Jason Lemkin

Narrated by Steven Jay Cohen

Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth.

From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign-a.k.a. Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records.

Pinpoint why you aren't growing faster. Understand what it takes to get to hypergrowth. Nail a niche (the #1 missing growth ingredient). Discover what every revenue leader needs to know about building a scalable sales team. There's no time like the present to surpass plateaus and get off of the up-and-down revenue rollercoaster. Find out how now!

• Language: English
• Publisher: Ascent Audio
• Release date: Oct 22, 2019
• ISBN: 9781469073606

Reviews for From Impossible to Inevitable

[Michiel Valee · Rating: 5 out of 5 stars]

Loved every minute of it, even shared some passages with colleagues!

[sperzdechly-619992 · Rating: 4 out of 5 stars]

Another book that's extremely hard to rate with a single number (or star rating). I'd give it 3.5, but it some aspects it deserves 5, while in others merely 2.Bad: It took me much too long to read it through. It is chaotic, badly structured, formatted in a confusing way, with surprising high number of errors and surely would use a good editor. More over it is printed on a crappy paper with a very poor ink - the worst hardcover book in terms of quality that I ever owned (maybe I have a pirated version? IDK). Reading experience 1.5/5.Mixed: Authors' take on the subject matter is heavily grounded in their experience. It is great if you happen to run very similar businesses that they've run - you get a very specific and very detailed playbook on growing your sales/growth department and hopefully your revenues too. But there is little of universal (yet original and non-obvious) content that would apply to every business. I think this book has an expiry date, it might help you a lot right now, but in 10-20 years no one will look back to it as a valuable resource/reference. It also deviates from its core subject very often, covering stuff that doesn't fit here (parenting?!) or feels like copy-pasted from another book (e.g. time management). Strategic positioning 3/5.Good: There is a ton of tips, tactics, and solutions for creating and managing sales/growth teams in SaaS companies. There are suggestions that a reader can adapt them to other industries and companies... but only a few are really useful and show you how to do it right. Nevertheless, if you are in the position to leverage authors experience, then this is a pure gold - shows you how to start, how to manage well, how to grow, what problems you should expect at different stages of growing your business, and how to prepare well to face them. You really feel that authors have been in trenches themselves and know their domains inside out, no academic or journalistic mumbo-jumbo, keeping it real all the time. It cover both hard (processes, structures, tools, strategy) and soft (people, emotions, psychology) sides of business. Super useful stuff 5/5.Ugly: I personally have some issues with a mindset suggested in the book. Things like hypergrowth at all cost (if your company is not growing triple digit y/y you probably should reconsider your career choice) or approach to hiring and firing people (younger are better, go for passion because passionate people work harder and longer, fire low performers as investing in them will surely not pay off).Overall, I'm happy that I read this book. I'm sure that there is a better book inside, one that had more focus and more time for editors to do their job ;) but this one is good. Even though I can't apply those tactics or don't agree with some principles, knowing and understanding them has a significant value for me. Authors seem to be as authentic as humanly possible and their experience glows from the pages of the book.