Audiobook4 hours
The Revenue Acceleration Rules: Supercharge Sales and Marketing Through Artificial Intelligence, Predictive Technologies and Account-Based Strategies
Written by Shashi Upadhyay and Kent McCormick
Narrated by Eric Jason Martin
Rating: 0 out of 5 stars
()
About this audiobook
Turn data into revenue in the B2B marketing sphere
The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from "why?" to "how?", this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace.
Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space.
- Supercharge your demand waterfall
- Align marketing and sales
- Learn best practices from industry experts
- Grow revenue with account-based marketing
The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales. Industry experts offer advice and best practices, using real-world examples to illustrate the power of analytics and on-the-ground implementation of predictive ABM initiatives. Covering the complete spectrum from "why?" to "how?", this book provides an invaluable resource for B2B marketers seeking a step forward in the rapidly-evolving marketplace.
Business-to-business sales makes up roughly 45 percent of the economy, and the power of predictive marketing has been proven time and again in the consumer sphere. This guide is the only resource to merge these two critical forces and provide clear guidance for the B2B space.
- Supercharge your demand waterfall
- Align marketing and sales
- Learn best practices from industry experts
- Grow revenue with account-based marketing
Related to The Revenue Acceleration Rules
Related audiobooks
Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth Rating: 2 out of 5 stars2/5Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Rating: 4 out of 5 stars4/5Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Rating: 4 out of 5 stars4/5Sales Management That Works: How to Sell in a World that Never Stops Changing Rating: 5 out of 5 stars5/5The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Rating: 4 out of 5 stars4/5Inbound Marketing: Get Found Using Google, Social Media, and Blogs Rating: 4 out of 5 stars4/5The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World Rating: 4 out of 5 stars4/5Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data Rating: 4 out of 5 stars4/5The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth Rating: 4 out of 5 stars4/5The Customer Success Economy: Why Every Aspect Of Your Business Model Needs A Paradigm Shift Rating: 5 out of 5 stars5/5Subscription Marketing: Strategies for Nurturing Customers in a World of Churn Rating: 4 out of 5 stars4/5Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue Rating: 5 out of 5 stars5/5What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise Rating: 5 out of 5 stars5/5Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy Rating: 5 out of 5 stars5/5Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling Rating: 0 out of 5 stars0 ratingsGet to Aha!: Discover Your Positioning DNA and Dominate Your Competition Rating: 5 out of 5 stars5/5Socialized!: How the Most Successful Businesses Harness the Power of Social Rating: 4 out of 5 stars4/5The Sales MBA: How to Influence Corporate Buyers Rating: 0 out of 5 stars0 ratingsQuantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Rating: 5 out of 5 stars5/5The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media Rating: 4 out of 5 stars4/5Always On: Digital Brand Strategy in a Big Data World Rating: 0 out of 5 stars0 ratingsDriving Digital Strategy: A Guide to Reimagining Your Business Rating: 3 out of 5 stars3/5Customer Innovation: Customer-centric Strategy for Enduring Growth Rating: 4 out of 5 stars4/5The Outcome Generation: How a New Generation of Technology Vendors Thrives through True Customer Success Rating: 0 out of 5 stars0 ratingsArtificial Intelligence for Marketing: Practical Applications Rating: 4 out of 5 stars4/5Product Marketing Misunderstood Rating: 5 out of 5 stars5/5The Customer Service Revolution: Overthrow Conventional Business, Inspire Employees, and Change the World Rating: 5 out of 5 stars5/5The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers Rating: 5 out of 5 stars5/5
Marketing For You
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5$100M Offers: How to Make Offers So Good People Feel Stupid Saying No Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5The Freedom Shortcut Rating: 5 out of 5 stars5/5Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future Rating: 5 out of 5 stars5/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Platform: Get Noticed in a Noisy World Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5The Predictably Irrational Rating: 4 out of 5 stars4/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5
Reviews for The Revenue Acceleration Rules
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews