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Audiobook4 hours
The Hybrid Sales Channel: How to Ignite Growth by Bridging the Gap Between Direct and Indirect Sales
Written by Rich Blakeman
Narrated by Gary Regal
Rating: 0 out of 5 stars
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About this audiobook
Customers are changing the way they buy. Why aren’t you changing the way you sell?
Today’s customers have more buying options than ever before. They don’t care if it’s direct or indirect. They don’t mind if it’s not your preferred sales model. And they don’t like it when you try to tell them how to buy from you. If you want your customers to keep buying—and your company to keep growing—you need to rethink and retool the way you’re selling. You need to go “hybrid.”
The Hybrid Sales Channel shows you how to integrate, invigorate, and maximize the direct and indirect sales channels you already have—so you’ll be able to:
If you’re like most companies, you probably think your direct and indirect sales channels are more than sufficient for handling customers’ needs—and you don’t need to spend time or money developing a “hybrid” version of what you already have. But the truth is: you do. The truth is: a higher and higher percentage of customers are buying through partners and less through direct channels. The truth is: You need to adapt to the market—and you need to do it now—using The Hybrid Sales Channel.
This fully intergrated, fully operational approach to selling is built on the same concept as a hybrid car with dual engines working in perfect harmony for maximum efficiency. This step-by-step guide shows you how to put it all together—quickly, easily, and affordably. Learn how to:
Today’s customers have more buying options than ever before. They don’t care if it’s direct or indirect. They don’t mind if it’s not your preferred sales model. And they don’t like it when you try to tell them how to buy from you. If you want your customers to keep buying—and your company to keep growing—you need to rethink and retool the way you’re selling. You need to go “hybrid.”
The Hybrid Sales Channel shows you how to integrate, invigorate, and maximize the direct and indirect sales channels you already have—so you’ll be able to:
- SELL MORE. Grow your sales organically and exponentially faster.
- SELL MORE EFFICIENTLY. Align the right resources from all sales channels to the right selling opportunities.
- SELL IN THE WAYS THAT CUSTOMERS WANT TO BUY. Focus on how your customer buys, not on how you want to sell.
If you’re like most companies, you probably think your direct and indirect sales channels are more than sufficient for handling customers’ needs—and you don’t need to spend time or money developing a “hybrid” version of what you already have. But the truth is: you do. The truth is: a higher and higher percentage of customers are buying through partners and less through direct channels. The truth is: You need to adapt to the market—and you need to do it now—using The Hybrid Sales Channel.
This fully intergrated, fully operational approach to selling is built on the same concept as a hybrid car with dual engines working in perfect harmony for maximum efficiency. This step-by-step guide shows you how to put it all together—quickly, easily, and affordably. Learn how to:
- Merge two methodologies to ignite new growth
- Drive more sales, better sales, and faster sales
- Speak to your core customer using The MHI Global Sales System (TM)
- Remove competition and confusion between routes to market
- Prepare for territory level execution and larger market coverage
- Improve company alignment—and make extraordinary things happen
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