Elona Lopari, a business catalyst and author, joins us on this episode of The Customer's First Podcast to discuss her journey and passion for helping businesses align purpose with profit. Elona shares her personal story of immigrating to the U.S. as a teenager, climbing the corporate ladder, and ultimately venturing into entrepreneurship due to a shift in company culture. She emphasizes the importance of following one's purpose and passion in driving decisions and success. The conversation deepens into Elona's book, "Visionary Purpose-Driven Leadership," which serves as a practical guide for leaders. It outlines the seven foundational pillars, each offering tangible strategies for success. These pillars include conscious leadership, creating a conscious culture, aligning purpose and profit, fostering innovation and creativity, strategic growth, adapting to the future of work, and leaving a lasting legacy. By aligning personal and organizational values, these pillars empower leaders to drive success. The discussion touches on talent management, building trust within teams, and effectively navigating change management. Elona emphasizes the significance of self-awareness, continuous improvement, and empathy in leadership and the impact of building a culture of trust on brand reputation.  Timestamps: 4:25: Purpose-Driven Leadership Pillars 8:02: Aligning Purpose and Profit 10:27: Nurturing Talent and Culture 13:21: Influential Leadership 18:00:Navigating Change Management 21:15: Building Trust and Reputation   Elona's Contact Info: Website: https://www.elonaloparicoaching.com Insta: @elonaloparicoaching LinkedIn: @elona-lopari   Tacey's Contact Information:  Website: www.taceyatkinson.com   Social Media: @taceyatkinson Thank you for tuning in, and Tacey looks forward to having more valuable conversations together in the future. Remember: Customer Centric Cultures Create Magical Customer Experiences. Now Go Create the Magic!