Samantha McKenna joins Sarah Hicks on this episode of the Predictable Revenue Podcast.   She’s the founder of #samsales Consulting where she supports BDRs in their professional development, advises a portfolio of Series A-C SaaS companies, coaches executives, sales teams and marketing teams, speaks at events held by the biggest names in business, and trains organizations on how to use modern tech to drive revenue. Highlights include: how to handle the peer referral (2:28) and the existing customer to new prospect referral (8:46), the biggest mistakes people make (11:27), and the four pillars of Sam’s sales methodology that set her and her team apart (18:32).   SHOW NOTES:  More tips on how to lose the bad sales manners: Social Selling and Reversing The Hatred of Salespeople And on doing your homework before reaching out: How to Write a Cold Sales Email The importance of being personal: How Workfront’s prospectors heavily tailor their initial email outreach   Pods - The fastest way to build an Outbound SDR Team https://bit.ly/3gArLOl