In this podcast we speak to Aoife McArdle, an Innovation & Disruption Expert. Aoife was an early leader in the most disruptive industries the world has seen in the last 20 years. She was a key initiator and driver of rapid growth at Airbnb (travel and hospitality), Skype (telecommunications) and Apple (music, e-commerce).  Aoife shares her personal stories as a host on Airbnb before she began working there and how the company’s mission and values won her over. It’s hard to think of a more quintessential story in disruption than Airbnb — the global platform that changed the way we think about staying in other people’s homes, which disrupted an incumbent industry. It pivoted and thrived during the pandemic and floated 3 years ago with a market cap of over $80bn.  At Airbnb, Aoife pioneered and expanded regulations for home sharing and spearheaded cross-functional efforts that resulted in the implementation of some of the first ever home-sharing laws in the world. She shares some remarkable anecdotes with our listeners and describes some unforeseen experiences in meetings she had with city officials who were concerned with how Airbnb would change the local tourism scene.  After 4 years as General Counsel EMEA, Aoife became a founding leader of Airbnb’s Experiences business, leading Business Affairs, Social Impact and Diversity & Inclusion. She also initiated, led and closed Airbnb’s largest global partnership, a 10-year landmark deal with the International Olympic Committee, which will drive economic empowerment opportunities for millions of hosts, athletes and local communities during the next 4 Olympic and Paralympic Games.  She is an expert at navigating complex policy and risk for disruptive companies that are expanding globally and will share her take on what companies need to consider when they have to make difficult trade-offs between scale and risk. Aoife previously worked as European Legal Counsel at Apple and as Global Head of Commercial & Regulatory Affairs at Skype. During her time at Apple and at Skype, Aoife also saw huge growth and scale in her role including the launch of the iPod and the first partnership that enabled Skype on mobile.  Aoife is an Advisor and Board Member in the USA and Europe, as well as an angel investor. She coaches entrepreneurs and founders, prioritizing female and minority founded companies.