In this podcast, Rocco Bova, an experienced hotelier with over 25 years of international experience gives our listeners food for thought and questions the current hospitality status quo.  Lack of qualified staff, high turnover, and the pursuit of unsustainable practices, Rocco touches on some of the reasons the hospitality world needs to re-invent itself to become more sustainable, ethical and responsible.   Rocco also gives his insight into hospitality education and why schools need to be more honest with potential students about their future careers.  He discusses the proliferation of new hospitality brands and describes he ideas on sustainability in the hospitality field.  Finally, Rocco talks to us about his personal, revolutionary hospitality project in Mexico, My Humble House.  Rocco has worked for some of the best international brands in 11 countries, from Europe to Middle East, Asia, India, Africa, the Caribbean and Mexico.  He started his career in Dubai with Jumeirah Hotels & Resorts, worked with Four Seasons, Hilton, Aman Resorts, IHG, LUX* Resorts, Starwood (now Marriott), and other independent companies managing world class, luxury hotels.  Educated in Italy, the UK and most recently with Cornell University in Singapore, Rocco is an avid learner and continues his educational investigations online to keep up to date with the latest global tourism trends.   Rocco contributes actively as an influencer of the hospitality industry through social medias, writing articles in digital blogs, speaker in several conferences and podcasts, visiting lecturer at hotel schools and has been a Board Member of pro bono organizations like Hoteliers Guild, GSN Planet and the World Wellness Weekend. After years of brewing his idea and mastering the art of hospitality, Rocco has decided to put all his experience and knowledge into a revolutionary hospitality concept with a unique business model and begun working on ''My Humble House'' concept.  Rocco is still actively working in the industry and he is currently in Mexico, consulting for various developers of boutique hotels and master planned communities.