Snorri Valsson gives our listeners the lowdown on hospitality and tourism in Iceland and explains the challenges that increased tourism has created.  With his very original Icelandic sense of humor, Snorri talks about his own career in hospitality and tourism in his native country and why he eventually left the industry to join a tech business.  He also explains why so many people are interested in visiting his country and how social media has played a huge part in generating curiosity about the land of Fire and Ice. Snorri studied hospitality at a well-known Hotel Management School in Switzerland and then went on to work in England, Thailand and the USA.  Snorri returned to Iceland in 2008, just before the financial collapse of Iceland’s three major banks.  He worked for several years at a prestigious hotel in downtown Reykjavik and became the General Manager.  After several more years working in the hospitality and tourism industry in Iceland, Snorri is now working as the Customer Success Manager for a PMS in Iceland´s largest Software Company, Origo. The product is called Booking Factory and they have around 1,000 properties that they service around the world.