25 min listen
S28E4 - Categorizing services
Fromunbillable hours - a podcast about better professional services marketing
S28E4 - Categorizing services
Fromunbillable hours - a podcast about better professional services marketing
ratings:
Length:
33 minutes
Released:
Apr 5, 2024
Format:
Podcast episode
Description
Are you thinking about your services in the same ways your clients do? And do you use the same words they use to describe them? Well, chances are, you're not—or not anymore. Prospects' categories for thinking about and searching for consultancy services are ever-changing, and Source Global Research's CEO Fiona Czerniawska explained in some detail why it pays to pay attention.
Episode guest: Fiona Czerniawska, CEO, Source Global Research.
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Pls. find shownotes to this episode at unbillable-hrs.com.
Episode guest: Fiona Czerniawska, CEO, Source Global Research.
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Pls. find shownotes to this episode at unbillable-hrs.com.
Released:
Apr 5, 2024
Format:
Podcast episode
Titles in the series (100)
S12E4 - Fixing events: It's 2022, Covid is, uh... sort of behind us (not really though) - and firms are hosting in-person events again... only to realize that, well, they don't always run quite as smoothly as they used to do. Why? And how do we fix it? Ash and Flo discuss:... by unbillable hours - a podcast about better professional services marketing