25 min listen
S25E1 - Building trust (with strangers)
Fromunbillable hours - a podcast about better professional services marketing
S25E1 - Building trust (with strangers)
Fromunbillable hours - a podcast about better professional services marketing
ratings:
Length:
39 minutes
Released:
Oct 6, 2023
Format:
Podcast episode
Description
We’ve previously referred to consultancy marketing’s key objective as “building trust with strangers,” but, uh, didn’t really answer the question how, exactly, you’d go about doing it… which is a miss this episode will fix: Ash and Flo speak to “The B2B Marketer” and consultancy marketing expert Martin Williams, who has the very framework you’ll need for getting the job done: the “Pyramid of Trust:”
Episode guest: Martin J. Williams, founder, theb2bmarketer.com
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Please find the shownotes for this episode at unbillable-hrs.com.
Episode guest: Martin J. Williams, founder, theb2bmarketer.com
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Please find the shownotes for this episode at unbillable-hrs.com.
Released:
Oct 6, 2023
Format:
Podcast episode
Titles in the series (100)
S12E4 - Fixing events: It's 2022, Covid is, uh... sort of behind us (not really though) - and firms are hosting in-person events again... only to realize that, well, they don't always run quite as smoothly as they used to do. Why? And how do we fix it? Ash and Flo discuss:... by unbillable hours - a podcast about better professional services marketing