S24E4 - Communicating value | unbillable hours - a podcast about better professional services marketing Podcast

S20E3 - Engaging comms: We speak about "stakeholder engagement" a lot on this podcast. And in this episode, Ash and Flo bring it home - to "corporate comms." Listen to hear their views and tips around working with the function to improve your marketing results! Voices, prod... by unbillable hours - a podcast about better professional services marketing

31 min listen

S23E5 - SLA’ing marketing (or not?): Whenever there are alignment issues between marketing and "the business" in a consultancy, marketing should work to fix them. But how? Ash and Flo discuss their views (and potential solutions) in this "workshopping" episode: Voices, production, etc. ... by unbillable hours - a podcast about better professional services marketing

29 min listen

S17E5 - Strategizing (a case study): We've been discussing "digital-first" bizdev and marketing for a bit now... and we're getting even more into the weeds of the concept with this one: Ash and Flo discuss how you might derive a "digital-first" marketing strategy using a real-world exam... by unbillable hours - a podcast about better professional services marketing

30 min listen

S15E2 - Recession-proofing marketing: It's pretty clear we're headed for a downturn at this point... in many of our clients' industries, at least. So, how should firm marketers respond and prepare? Ash and Flo discuss why changing your messages and offering is very likely a must at this ... by unbillable hours - a podcast about better professional services marketing

27 min listen

S12E4 - Fixing events: It's 2022, Covid is, uh... sort of behind us (not really though) - and firms are hosting in-person events again... only to realize that, well, they don't always run quite as smoothly as they used to do. Why? And how do we fix it? Ash and Flo discuss:... by unbillable hours - a podcast about better professional services marketing

25 min listen

*fixed* S12E4 - Fixing events: It's 2022, Covid is, uh... sort of behind us (not really though) - and firms are hosting in-person events again... only to realize that, well, they don't always run quite as smoothly as they used to do. Why? And how do we fix it? Ash and Flo discuss:... by unbillable hours - a podcast about better professional services marketing

25 min listen

S13E2 - Unit economics: You can say "marketing is an investment!" as often as you like - you'll likely not convince practice leaders unless you back your assertion up with some hard, hard numbers. But... which numbers? And, how to get them? Listen to this step-by-step walkt... by unbillable hours - a podcast about better professional services marketing

31 min listen

S21E2 - Remodeling marketing: And here it is (finally, sigh!): In this episode, Ash and Flo present their model for what, exactly, "strategic" consultancy marketing is and how it works within a firm. It's a bit of a tying together of lots of loose ends from previous episode into ... by unbillable hours - a podcast about better professional services marketing

23 min listen

S15E1 - Landing messaging: Let's say you've just finished all the exciting work to create new messaging for your firm or practice - how should you go about "landing it," i.e., publicizing it within the firm... and your markets? Ash and Flo discuss common execution mistakes and... by unbillable hours - a podcast about better professional services marketing

20 min listen

S18E4 - Story design: Ash and Flo continue our mini-series about "digital-first go to market," and discuss why, and how firms should design a consistent, cohesive story about their clients, their firm, and the services they offer, instead of whipping up disconnected messa... by unbillable hours - a podcast about better professional services marketing

27 min listen

S25E4 - Auditing comms: As we inch closer to the end of the year... how about you review ALL your firm's comms to clients? Like... all of it. No, really - it's a great idea. Let us explain! Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creati... by unbillable hours - a podcast about better professional services marketing

27 min listen

S27E2 - Increasing engagement: Unhappy with the business results you got from your firm's content marketing efforts in 2023? Well, then, this is the episode for you! Listen in to hear Ash and Flo discuss where firms tend to go wrong with their content and what they could do to fix... by unbillable hours - a podcast about better professional services marketing

23 min listen

S26E2 - Getting listed: "Why don't professional services firms win work?" Turns out this question - which is (almost) the title of a recent thinkpiece by research firm Source Global - has a lot to do with "marketing"... and Ash and Flo discuss why in this episode. Voices, p... by unbillable hours - a podcast about better professional services marketing

24 min listen

S10E4 - Marketing marketing (again): Ash and Flo revisit the - highly important - issue of marketing marketing, internally. How do you make a compelling case to shift to a more strategic, marketing-driven bizdev model? Spoiler: by having three very specific conversations ... Voices, pro... by unbillable hours - a podcast about better professional services marketing

24 min listen

S14E - Client cases: They're the pillar of every consultancy's marketing strategy - and they're also pretty darn difficult to get right: Client case studies (or: "cases")! If you're struggling with getting enough of them together for your efforts, then the tips Ash and F... by unbillable hours - a podcast about better professional services marketing

29 min listen

S24E1 - Measuring TL success: You've spent all this effort on your firm's thought leadership efforts... so what did you get in return? Here's how you might get to an answer: Voices, production, etc. by Ash and Flo.Creative and design advice by @calmar.creativInto, outro voiceover... by unbillable hours - a podcast about better professional services marketing

28 min listen

S18E3 - Partnering up: Let's discuss "ecosystem" partnerships, joint go-to-market, and co-marketing with someone who's crushing it with their consultancy, shall we? Ash and Flo interview Stitch's Michael Burton about how his firm partners with software vendor, Twilio, to h... by unbillable hours - a podcast about better professional services marketing

35 min listen

S14E1 - Developing offers: Many consultancies get stuck in a "commodity positioning" because they're merely selling their capability - and not a pre-structured, pre-packaged offering. In this episode, Ash and Flo discuss a process you might use to spring your firm from this tr... by unbillable hours - a podcast about better professional services marketing

29 min listen

S15E3 - Improving visibility: Ash and Flo have discussed "positioning" and "messaging" a number of times, and in a number of episodes. But how, exactly, should firms "get the word out" once they've defined it - and improve the visibility of their story and services? Listen to hea... by unbillable hours - a podcast about better professional services marketing

24 min listen

S11E5 - Bizdev 2022: How should firms do business development in 2022? Ash, Flo and their guest Luk Smeyers discuss this very question from the two perspectives of “the business” and “marketing,” and share their answers. Recorded in front of an awesome live audience! ... by unbillable hours - a podcast about better professional services marketing

62 min listen

2126 • WINNING Against Etsy Mock-Up Drama And CRUSHING Q4 Sales by Rock Your Brand Podcast

88 min listen

S15E5 - Getting commercial: So, how "commercially minded" is your marketing team or function? And how comfortable are you discussing market- and business dynamics with the practice? If the answer is "not very," - don't fret: Ash and Flo will talk you through the habits you can ... by unbillable hours - a podcast about better professional services marketing

21 min listen

S19E3 - Justifying investment: "How can I convince a consultancy exec who 'doesn't believe in marketing' to invest in marketing?" is a question both Ash and Flo are hearing more often these days - and so we decided to answer it, comprehensively, in a single episode. Enjoy! Voices,... by unbillable hours - a podcast about better professional services marketing

38 min listen

How to find underrepresented founders and Backstage Capital's requests for products: Today's episode of Product Hunt Radio is the largest gathering yet, featuring Arlan, Christie, Bryan, and Amiah from the Backstage Capital team. Arlan Hamilton isn't your typical VC. She went from being homeless not long ago to founding and scaling Backstage Capital, a fund dedicated to investing in underrepresented (or underestimated, as she coined) founders. Since 2015, they have invested millions of dollars into over 80 companies. Prior to starting the fund, she worked in the music industry, where she was a tour manager and founder and publisher of INTERLUDE, an internationally distributed indie magazine. Christie Pitts is the co-founder of Backstage Studio, their recently announced venture studio. Prior to teaming up with Arlan and team, she worked with Verizon Ventures portfolio and following emerging technology trends. Bryan Landers is Backstage's recently promoted COO and producer of two of B by Product Hunt Radio

44 min listen

S11E3 - Marketing plays: We've been speaking a lot about why marketing is so critical to consultancy growth... so let's move on - and talk about how to market your firm in 2022! In S11E3, Ash and Flo discuss all things lead-gen vs. demand gen, and which "marketing play" is t... by unbillable hours - a podcast about better professional services marketing

31 min listen

S11E4 - Funnel repairs: *** JOIN OUR LIVE SHOW! REGISTER NOW FOR THE SESSION ON MAY 30th, 1.00 pm CET *** Whether you believe in the "marketing funnel" or not - Ash and Flo think it's still a helpful, practical concept... and they're also convinced most consulting firms c... by unbillable hours - a podcast about better professional services marketing

26 min listen

S17E4 - Digital-first: For this episode, we re-visit a concept you've just heard about in S17E3 (if you listened to it, that is): "Digital-first" business development, marketing strategy, and marketing. And this time, we dig a little bit deeper: What, exactly, is the conce... by unbillable hours - a podcast about better professional services marketing

16 min listen

S14E 3 - Driving value: Does "better marketing" mean "increased value" for the firm? We asked Michelle Swan, a partner at growth equity firm Tercera.io (which invests in professional services firms). Listen in to her answer, view - and tips for marketers seeking to help bui... by unbillable hours - a podcast about better professional services marketing

31 min listen

Creating a Big, Bold Brand with Inge Overtoom: “Brands today have to create a memory.” In over 200 episodes of the On Brand podcast, we’ve had a lot of definitions of branding. However, I’m a big fan of how this week’s guest defined what we all do. Inge Overtoom is partner and operations... by On Brand with Nick Westergaard

27 min listen

S21E3 *Minisode* - Quizzing prospects: Ever heard of a "diagnostic funnel?" It's like one of the old buzzfeed.com quizzes, but better - and for consultancy marketing. Ash and Flo explain how you might use these, and give examples (pls. see our shownotes for links!). Voices, production, et... by unbillable hours - a podcast about better professional services marketing

10 min listen

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S24E4 - Communicating value

S24E4 - Communicating value

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