We've discussed "offering development" before, but, since it's so important and all that, we'll discuss it again - and share a dedicated framework for developing entire sets of offerings which, it just so happens, is super-conducive to marketing effectiveness. Enjoy!

Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota