"Specificity" is crucial in all things consultancy marketing: Ideal client profiles, firm positioning, service design, messaging ... etc. So, how can marketers get as specific as they should be? Ash and Flo discuss a framework they've found in the wild and which you might find helpful:
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Pls. find the shownotes for this episode at unbillable-hrs.com.