24 min listen
S14E 3 - Driving value
Fromunbillable hours - a podcast about better professional services marketing
ratings:
Length:
31 minutes
Released:
Aug 28, 2022
Format:
Podcast episode
Description
Does "better marketing" mean "increased value" for the firm? We asked Michelle Swan, a partner at growth equity firm Tercera.io (which invests in professional services firms). Listen in to her answer, view - and tips for marketers seeking to help build true firm value here.
Episode guest: Michelle Swan, partner, Tercera.io
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Pls. find the shownotes for this episode at unbillable-hrs.com.
Episode guest: Michelle Swan, partner, Tercera.io
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Pls. find the shownotes for this episode at unbillable-hrs.com.
Released:
Aug 28, 2022
Format:
Podcast episode
Titles in the series (100)
S11E2 - (Re-broadcast) Stakeholder management: You manage projects, right? So how's your stakeholder management? In this re-broadcast of one of our S1 episodes, Ash and Flo riff on why things like stakeholder mapping and comms tend to be, uh, underutilized in consultancy marketing efforts, and ho... by unbillable hours - a podcast about better professional services marketing