Let's say you're finally there - and have an issue, some questions, and even a nice budget to drive... your first extensive market or thought leadership research program. How'd you do it? And how would you ensure success? We asked someone who knows because he does these things for a living:  Aarohi Sen, friend of the show and expert in all things research. Here's what he had to say - 
Episode guest: Aarohi Sen, friend of the show and research expert.
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
Pls. find the show notes for this episode at unbillable-hrs.com!