It isn’t everyone that can manifest an entire product line from trying to solve a personal problem.  Talk about a pivot!
 
Leona Dondi Leona holds a MS in Social Psychology and was on a PhD path to becoming a professor.  During this time, she was experiencing hair issues such as dry scalp irritation and hair loss.  In problem-solving mode, after she performed a Google search, she found ingredients that helped her solve her hair issues.
But, she did not stop there.  Her relentless pursuit of addressing the problem solidified after a trip to Korea.  There, she recognized the value of integrating culture with self-care, specifically care of the skin and hair.   
It was then that she dedicated herself to create her own hair care company, and infuse her Kenyan culture into her own product line.
Having been a user experience researcher at Google and a senior product researcher at Netflix-- and therefore, understanding what the user or consumer wants--  Leona was able to harness her work experience to jump start her entrepreneurial journey.
Today, she is the Founder of Uzima, a hair care line to address the specific needs of those with kinky and curly hair.
 
 
She joins me today via Streamyard on the Forever FAB Podcast to discuss the evolution of her Super Power as an entrepreneurial problem-solver.


Keywords:
 
Entrepreneur
Beauty founder
Haircare
Kinky hair
Curly hair
Immigrant dreams
Google
Netflix
Research
Psychology
Follicle
Problem-solving
Uzima



About The Host:
 
Dr. Shirley Madhere is a NYC-based plastic surgeon and Founder of Holistic Plastic Surgery.  This philosophy is based on a whole-body, mind, and spirit approach to beauty and incorporates wellness, integrative nutrition, functional aesthetics, and complementary medicine.  
Dr. Madhere’s approach to optimal outcomes in plastic surgery is through a lens of wellness, and is grounded in science and backed by ivy league medical study, research, and extensive surgical training.  View her menu of services at ElementsandGraces.com.  Consultations are available in-office, virtually, and online via Click-lift.com.  
Coming soon: Dr. Madhere offers beauty on call services through Jet Set Beauty Rx, a mobile medical aesthetics unit delivering beauty in the privacy of your own home.  Reserve at JetSetBeautyRx.com.
 
About This Podcast:
 
As a creative outlet and means to broaden the perspective on the “spectrum of beauty,” 
Dr. Madhere created Forever F.A.B., a podcast dedicated to Fashion, the Art of living well (i.e., wellness), and all things Beauty.  Visit ForeverFABpodcast.com for past and new episodes: https://www.foreverfabpodcast.com/ .
 
If you enjoy listening to the Forever F.A.B. podcast, get more audio and visuals with a membership through Patreon.  Choose the Gold, Platinum, or Diamond tier for premium added content, special co-hosts, lifestyle videos, branded merchandise, and private access to Dr. Shirley’s Clubhouse by visiting patreon.com/ForeverFAB.
 
Catch the latest episode of the Forever F.A.B. podcast on Apple podcasts, Spotify, YouTube, iheartradio, Podbean, Amazon podcasts, and wherever you listen to your favorite podcasts.  For past episodes featuring guest star interviews, beauty product reviews and innovations in plastic surgery, visit ForeverFABpodcast.com.
 
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In case you missed it, listen to past episodes or check out who’s coming up next on foreverfabpodcast.com.
 
If you enjoy listening to the Forever F.A.B. podcast, get more audio and visuals with a membership through Patreon.  Choose the Gold, Platinum, or Diamond tier for premium added content, special co-hosts, lifestyle videos, branded merchandise, and private access to my Clubhouse by visiting patreon