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41% Profit Margins With a Results-Only Comp Model w/ Courtney Tarrant

41% Profit Margins With a Results-Only Comp Model w/ Courtney Tarrant

FromAgency Life


41% Profit Margins With a Results-Only Comp Model w/ Courtney Tarrant

FromAgency Life

ratings:
Length:
49 minutes
Released:
Aug 10, 2023
Format:
Podcast episode

Description

 41% profit margins. Sounds good. Right? That's exactly what one marketing agency has been able to drive with a results-oriented workplace & corresponding compensation model. Courtney Tarrant, Owner & COO of The Ad Girls shares in today's episode that when they went away from this model for a short period,  profit margins shrank closer to typical industry norms. In this episode you'll hear from Courtney, how they structure a results-oriented workplace within their agency, how they've implemented a unique variable pay structure within this model and how to tell if this model is right for your agency.Connect w/ Courtney on LinkedIn: https://www.linkedin.com/in/courtneytarrant/Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.
Released:
Aug 10, 2023
Format:
Podcast episode

Titles in the series (41)

Real stories from digital agencies about their journeys, the successes that defined them, and the failures they overcame. We talk about the highs and lows—and everything in between—on this crazy, roller coaster ride that is Agency Life.