How can you leverage thought leadership to gain new followers, win new clients, keep them longer and increase referrals for your agency?Susan Baier, Founder of Audience Audit, where they help agencies create thought leadership content based on quantitative research that builds trust with potential clients, has seen thought leadership done well (with great results) and has seen it done poorly (with wasted time and money).Based on her team’s on research into the topic, in today’s conversation you’ll hear from Susan:The 3 specific elements you have to have to execute great thought leadershipWhat potential clients want (and don’t want) to see from your content effortsHow to discover your agency’s point-of-view (the foundation to your thought leadership efforts) through a process Susan calls “The Rant”Resources Mentioned in This Episode:An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook)Connect with Susan on LinkedIn Achieving Managed Growth for Your Agency w/ Joe Sullivan 3 Steps to Owning Your Niche in 90 Days w/ Nick BennettA Simple Formula for Setting Your Growth Goals w/ Drew McLellan (Webinar)The Client (a film by Umault)Want to watch the video version of the podcast on YouTube?Check it out here: Agency Life Podcast on YouTube Have a question about today's topic? Text it to us here!Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.