Many agency owners don't begin with the end in mind.  Did you?If you answer questions like "How much do we need to make?" with "I don't know...more!" or "When will I be able to retire?" with  "Not now!"......you're not alone.Seasoned agency owner, Karl Heasman, Founder of Greycott Consultancy has had his own successful exits and now helps other agency owners prepare for acquisition--by beginning with the end in mind.In this episode, he shares:Where to start looking for potential buyers for your agency (with a few surprising additions to the typical list)How to determine a potential timeline for an exitThe important financial metrics you should be tracking nowKarl also shares practical advice for managing conversations internally when you've decided to pursue a relationship with a "growth partner."Resources mentioned in today's conversation:Get your copy of The State of Agency Operations Report (2023)Connect with Karl on LinkedIn3 Keys to Building and Agency Thats Lasts w/ Matt HeinzThe Merger that Accelerated their Agency’s Growth w/ Bob RuffoloTraction by Gino WickmanWant to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork.com.