80 min listen
Do You Have A Realistic Customer Journey?
Do You Have A Realistic Customer Journey?
ratings:
Length:
63 minutes
Released:
Oct 22, 2021
Format:
Podcast episode
Description
What does it take to build a real-world customer journey?
After reading a well-known source that claimed that people "don't just wake up and decide to buy," Matt takes issue with the formulaic and template-driven journey. Because people really do wake up and buy things without traveling the marketer's well-planned journey. Mary Czarnecki joins in to provide practical advice about the development and considerations of building realistic and usable customer journeys.
Learn more about your ad choices. Visit megaphone.fm/adchoices
After reading a well-known source that claimed that people "don't just wake up and decide to buy," Matt takes issue with the formulaic and template-driven journey. Because people really do wake up and buy things without traveling the marketer's well-planned journey. Mary Czarnecki joins in to provide practical advice about the development and considerations of building realistic and usable customer journeys.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Oct 22, 2021
Format:
Podcast episode
Titles in the series (100)
Communication Art: It's not what you said, it's how you said it. by Endless Coffee Cup: Digital Marketing Education