Chad asks clients all the time, “how do you make an unrealized gain a realized gain?” “You have to protect it.” No one knows what the market will do today or tomorrow, let alone 5 to 10 years from now. That’s why selling from the worst-case scenario to your clients is the only way to represent the safe money products you offer. In this episode, Chad talks about market risk and explains how to use the worst-case scenario honestly and genuinely.