Do your kids understand how advertising works? In this episode, Scott Donnell and Chad Willardson talk about the impact of advertising on kids. They discuss how learning to decode the message behind an ad is an essential skill for kids and adults alike. Scott and Chad start the conversation by describing how advertising works and the tricks marketers use to get people’s attention. You need to understand that every business is trying to sell you something, whether it’s a good or bad business. Chad explains how the average person sees hundreds of thousands of advertisements daily - all used to influence, persuade, and get you to think a certain way and buy a certain thing. What is the best defense against sneaky advertising? For Scott, you must teach your kids to decode the message behind the ad. Did you know that your attention is being bought and sold? We live in a world where to influence, communicate, or sell anything to potential buyers, you must capture their attention. Chad and Scott highlight how attention is now the most valuable resource in the world. Scott goes through ways to help your kid develop a strong sense of identity. Scott and Chad agree that ads are everywhere. Everywhere you turn, you’re likely to come across a print, digital, or recorded ad. Scott explains subliminal advertising and how marketers use intentional messaging, sounds, or visuals to get you to buy something. Chad shares the questions you can ask your kids to help them understand how advertising works. Chad explains ways to teach kids to resist advertising and become smart consumers. Scott reveals the techniques marketers use to target deep childhood wounds and get you to buy their products. How to make your kids understand the difference between wants and needs. Chad and Scott discuss why a 30-second Super Bowl ad costs hundreds of millions of dollars. Advertising is everywhere; your kids cannot escape it. Scott goes through lessons parents can use to teach their kids to be advertising-savvy consumers. Chad explains the link between advertising, consumerism, and materialism.      Mentioned in This Episode: gravystack.com/smart gravystack.com/igniter smartmoneyparenting.com smartmoneyparenting.com/followus Smart, Not Spoiled: The 7 Money Skills Kids Must Master Before Leaving the Nest by Chad Willardson Value Creation Kid: The Healthy Struggles Your Children Need to Succeed by Scott Donnell and Lee Benson Scott Donnell on LinkedIn - https://www.linkedin.com/in/donnell-scott Chad Willardson on LinkedIn - https://www.linkedin.com/in/chadwillardson Scott Donnell on Instagram - @imscottdonnell Chad Willardson on Instagram - @chad.willardson Scott Donnell on TikTok - @imscottdonnell