Today, I am blessed to have here with me Dr. Nazlie Latefi. She is a life sciences expert holding a PhD in molecular biology and neuroscience and has many years of experience advising the investment industry on health and sustainability. She has written for numerous publications and is currently a principle research analyst at Pegasus Capital Advisors, a private equity firm focused on health and sustainability.  In this episode, you’ll learn how Dr. Nazlie has redefined the landscape of preventive healthcare through a holistic approach to thwart sickness at its roots. Initially motivated to combat influenza epidemics, Dr. Nazlie and her team dove into the intricate world of adhesion molecules, unraveling their role as gateways for viral entry into cells. What began as a quest for antivirals evolved into the emergence of Biovanta, a company dedicated to enhancing natural defenses in the nose and throat.  We chat about immune system boosting, particularly the innate immune system, laying the groundwork for a preventative well-being approach. Biovanta, with its strategic use of aspirin, not only addresses symptoms but also manages inflammation, showcasing a dual benefit for immune health. Dr. Nazlie's insights extend to exercise, underscoring the need for a balanced and mindful approach, and culminate in holistic habits as the linchpin for immune health optimization. Tune in as we talk about the interconnectedness of lifestyle choices and immune function, setting Biovanta at the forefront of a new era in preventative healthcare.  Get BioVanta products here: https://biovanta.com/discount/KETOKAMP20 Use the coupon code KETOKAMP20 for 20% off (new customers only) ? Get your Keto Recipe of the Week here:  http://www.ketokamprecipes.com  / / E P I S O D E   S P ON S O R S  Wild Pastures: $20 OFF per Box for Life + Free Shipping for Life + $15 OFF your 1st Box! https://wildpastures.com/promos/save-20-for-life-lf?oid=6&affid=132&source_id=podcast&sub1=ad BonCharge: Blue light Blocking Glasses, Red Light Therapy, Sauna Blankets & More. Visit https://boncharge.com/pages/ketokamp and use the coupon code KETOKAMP for 15% off your order. Beam Minerals: BEAM Minerals products are the perfect support for the keto/carnivore/fasting way of living as they won’t break your fast, PLUS they taste just like water and will help you keep carb cravings at bay as you move into a fat-adapted state. Give BEAM Minerals a try today for an enhanced keto experience. Head to http://www.beamminerals.com and use the coupon code AZADI for a sweet discount!  Text me the words "Podcast" +1 (786) 364-5002 to be added to my contacts list.  [09:30] Biovanta's Holistic Approach in Preventing Sickness -       Through her research, Dr. Nazlie discovered that certain adhesion molecules act as gateways for viruses to enter cells. This finding highlighted the importance of adhesion molecules in viral infections and sparked her interest in exploring ways to prevent viral entry into cells. -       Motivated by the desire to find ways to prevent illness during influenza epidemics, Dr. Nazlie began researching methods to protect against viruses. This was before the widespread use of masks and the COVID-19 pandemic. Initially, the focus was on developing antivirals to safeguard against infections. -       As research progressed, the concept of Biovanta emerged. Dr. Nazlie and her team dove into the natural defenses present in the nose and throat that can protect against illness. -       The company's goal expanded beyond antivirals to address inflammation and challenges within the cold and flu industry, aiming to provide a more effective approach to preventing sickness. [15:00] The Legacy and Limits of Over-the-Counter Cold and Flu Remedies -       Standard over-the-counter cold and flu remedies have been in the regulatory landscape of the FDA since the 1950s. -       These medications were grandfathered in before a deeper understanding of genetics and advanced scientific