Visual Content: Building Your Brand with Photo and Video

Zen & The Mindful Art of Business: In this episode, we dive into Zen & the Art of Mindful Eating, blending insights from a unique workshop with Zen Buddhist monks. Discover how the Six Tastes philosophy and the Middle Path can enhance personal and professional life, offering lessons in mindfulness and balance from sunny Santa Monica. by The Juicery Podcast

5 min listen

The #1 CIA Skill: Perception vs. Perspective: In today's enlightening episode, we're diving deep into a topic that's not just for spies but for every entrepreneur out there. Join us as Kalika Yap guides us through a conversation about a unique spy skill that's set to change the way we view business and life. by The Juicery Podcast

9 min listen

The Thief of Joy: In today's episode, we talk about the trap of comparing ourselves to others in the world of entrepreneurship and share insights from Brene Brown and Brian Shiers on learning to cherish and recognize the unique value of your own entrepreneurial journey. Join us to find out how embracing your distinct path can bring more joy and less stress. by The Juicery Podcast

3 min listen

Mindful Branding: In this episode of the Citrus Juicery Podcast, we dive into the transformative potential of integrating mindfulness into branding for 2024. Join us as Kalika shares her insights from a holiday brunch with a mindfulness expert and a silent retreat. Listen in as we explore practical exercises to create a positive and almost invisible impact on customers' lives. by The Juicery Podcast

6 min listen

Maintaining Creativity: As creatives, we can find ourselves feeling burnt out or stuck in a creative block. This episode, we go over some ways to get around it. Creative blocks are temporary, and it's important that we have the tools to get around it. Sometimes, all it takes is just a little break. by The Juicery Podcast

5 min listen

Print Design vs Digital Design: Designing for print versus digital has its own challenges and obstacles that we designers need to overcome. Despite that, our goal stays the same: communicate a message effectively. The two appear different at a glance, but often go hand in hand in today's ever-connected world. by The Juicery Podcast

5 min listen

Designing for Mobile: Designing for mobile can be a challenging task. As designers, we need to prioritize delivering the content in an effective manner through the use of simplicity, responsiveness, and accessibility. Lots of content today is consumed on mobile devices, so it's important to create a user experience that is satisfying to the user. by The Juicery Podcast

4 min listen

What is Gamification?: Gamification is the process of adding game-like elements to something in order to encourage participation and engagement. It has become increasingly popular in various industries, from health and fitness to marketing and education. While it can create a fun and interactive user experience, there are ethical concerns regarding its potential for manipulation. This episode explores the benefits and risks of gamification and how it can be used responsibly to promote engagement and brand recognition. by The Juicery Podcast

5 min listen

Going Viral! How to Create Content that Resonates: This podcast episode will discuss the art of creating viral content, including case studies of successful viral marketing campaigns. Listeners will learn about the key elements of viral content and how to create shareable and memorable content. by The Juicery Podcast

14 min listen

The Psychology of Social media: Understanding User Behavior and Trends: Understanding User Behavior and Trends: This podcast episode will explore the psychology behind social media use and how it impacts user behavior and trends. Listeners will learn about the latest research on social media psychology and how it can inform social media marketing strategies. by The Juicery Podcast

18 min listen

Emerging UX/UI Design Trends You Can't Ignore: This episode will cover the latest UX/UI design trends, including the latest design tools and technologies, emerging design trends, and how design impacts user experience. Listeners will learn about the importance of staying up-to-date with the latest trends in design and how they can incorporate them into their design work. by The Juicery Podcast

26 min listen

Branding & Coaching: A Conversation with the Academy for Coaching Excellence: This week, I met with Greg from the Academy for Coaching Excellence, and we discussed the importance of branding in coaching. Greg shares his knowledge and expertise on how coaches can use branding to enhance their business, attract more clients, and gain insights into the importance of having a niche and being consistent for success in the coaching world. by The Juicery Podcast

19 min listen

The Future of AI in Digital Marketing: A Beginners Guide to AI: In this episode, we discuss how AI can be used to help create unique visuals, videos, and slide decks, as well as tools that can be used to optimize existing images and block ads automatically. We also discuss how AI-based language models such as GPT-3 can be used to generate content and jump-start ideas, and how AI-driven tools such as Adobe Sensei can be used to enhance existing visuals. Finally, we provide resources and tips for those just beginning to explore AI, helping them master the technology and optimize their workflows for the best possible results. by The Juicery Podcast

22 min listen

The Future of AI in Digital Marketing: Risks and Implications: This episode is the third in the series "The Future of AI and Digital Marketing," where we discusses the risks and implications of using AI in digital marketing. The focus is on the ethical considerations surrounding the use of AI, particularly transparency, bias and fairness, and privacy. We emphasizes the significance of complying with privacy laws and regulations, and protecting customer data as it is sensitive and valuable and gives tips for businesses to protect privacy in their use of AI in digital marketing. by The Juicery Podcast

15 min listen

The Future of AI in Digital Marketing: AI in Action: Real-World Applications: Join us as we delve into the world of AI and how it can be leveraged for personalized marketing, social media marketing, email marketing, and e-commerce. From techniques and best practices to strategies and tools, this podcast will cover everything you need to know about using AI to deliver exceptional customer experiences and drive sales. So sit back, grab a notebook, and get ready to learn how AI is transforming the marketing landscape. by The Juicery Podcast

19 min listen

The Future of AI in Digital Marketing: Impacts, Predictions, and Opportunities: This episode will examine the impact of AI on the digital marketing landscape, including how AI is transforming the way businesses reach and interact with customers. This episode will make predictions about the future of AI in digital marketing, including emerging trends and new opportunities for businesses to leverage AI to drive growth and engagement. by The Juicery Podcast

12 min listen

Digital Marketing Trends of 2023: Personalization: Personalization is another trend we're expecting to see a lot of in 2023. With the rise of AI and machine learning, it's becoming easier for brands to deliver highly personalized experiences to their customers. This can include things like personalized emails, website experiences, and even personalized ads. by The Juicery Podcast

8 min listen

Digital Marketing Trends of 2023: Micro-Influencers: This episode discusses the trend of micro-influencer marketing in the digital marketing industry. Micro-influencers are social media users with a smaller, more targeted following, usually anywhere from a few thousand to a few hundred thousand followers. They tend to have a high level of engagement with their followers and are seen as more authentic and trustworthy than larger influencers. Brands are turning to micro-influencers because they can be more effective at reaching specific audiences and driving conversions. Micro-influencer campaigns can also be more cost-effective than larger influencer campaigns. In the coming year, we expect to see more brands turning to micro-influencers and the use of micro-influencer networks. To find micro-influencers for your brand, you can use social media platforms, look for industry-specific influencers, use influencer marketing platforms or reach out to influencers directly. by The Juicery Podcast

7 min listen

Digital Marketing Trends of 2023: Interactive Content: Another trend we're expecting to see in 2023 is the rise of interactive content. This could include things like quizzes, surveys, and even interactive videos that allow viewers to make choices and affect the outcome. Interactive content has been shown to be highly engaging and can be a great way to build brand loyalty and get people talking about your brand. Tune in as we discuss tips, tricks, and examples. by The Juicery Podcast

12 min listen

Digital Marketing Trends of 2023: Artificial Intelligence: One trend we're expecting to see a lot more of in 2023 is the use of artificial intelligence in digital marketing. This can include things like chatbots for customer service, personalized product recommendations, and even the use of AI to optimize ad targeting and spending. Listen in as we discuss how AI is being used in digital marketing. by The Juicery Podcast

15 min listen

The Roadmap Series - Phase 5: Development and Production: In this episode of the "Roadmap to Building a Successful Brand and Website" series, the importance of regularly uploading new and relevant content to a website is highlighted. Doing so can help keep an existing audience engaged and attract new visitors, as well as improve search engine rankings. The importance of choosing the right developer for a website is also emphasized, with effective communication and collaboration being particularly important for small business owners. Testing and checking a website once it has been developed is also discussed, including the need to test all links, forms, and interactive elements, as well as ensuring the website works well on multiple devices and browsers. The use of print collateral, such as business cards, brochures, and other promotional materials, is also discussed. by The Juicery Podcast

9 min listen

The Roadmap Series - Phase 4: Content Creation: We started a series called The Roadmap to Building a Successful Brand & Website where we lay out our step-by-step guide consisting of the critical elements necessary to make your website and brand stand out from the competition and reach its full potential. This series will teach you how to Build a Successful Brand and Website. In this episode we will focus on Phase 4: Content Creation. by The Juicery Podcast

10 min listen

The Roadmap Series: Phase 2: Gathering Assets + 3: Design Process: We started a series called The Roadmap to Building a Successful Brand & Website where we lay out our step-by-step guide consisting of the critical elements necessary to make your website and brand stand out from the competition and reach its full potential. This series will teach you how to Build a Successful Brand and Website. In this episode we will focus on Phase 2: Gathering Assets and Phase 3: Design Process. by The Juicery Podcast

17 min listen

The Rooadmap to a Successful Brand + Website - Phase 1: Discovering Your Brand's Indentity: In the last episode, we started a series called The Roadmap to Building a Successful Brand & Website! In this series, we will teach you how to Build a Successful Brand and Website. In this episode, we will focus on Phase 1: Discovering your brand identity. I like to call this the Discovery Phase! in this phase, we will be digging in and articulating what you envision for your brand. Download the Phase 1 to-do list so you can follow along and take additional notes as we go through each step. by The Juicery Podcast

17 min listen

We're Back + New Series Overview: It’s been a while, but we are excited to be in contact with you again! The team and I have been hard at work brainstorming ways we can bring you juicy tips, tricks, and information for your branding and marketing journey! We will be starting a new series on our podcast and newsletter called How to Build a Successful Brand and Website. We will be sharing our guidelines and best practices for you and your business. All links mentioned on the podcast will be available below. in our show notes via our Newsletter. Make sure you are subscribed by visiting citrusstudios.com. by The Juicery Podcast

12 min listen

Messy in the Middle: When you start something, whether it's a startup or project, everything looks enchanting. Your optimism is at its peak. Once you get to the middle, that's when the anxiety and discouragement set in. That's because the middle is where all the hard work starts. So what do you do when you find yourself in the middle? Listen in this week as Kalika explores what it's like to be in the middle and how to climb out of it. For More Information Please Visit: citrusstudios.com by The Juicery Podcast

2 min listen

Beauty and the Brand: Truth, beauty, and trust—these intangible qualities are what define a great brand. But how do you build trust? How can your brand exude the truth? How can it exude beauty? Listen in as Kalika explores the intangibles that are essential to building a brand. For More Information Visit Our Website: citrusstudios.com by The Juicery Podcast

7 min listen

You Still Can: Sometimes the impossible is possible. All it takes is an idea and a little determination. Listen in as Kalika talks about the impact an entrepreneur can have. As she says in this podcast, "we live in a place where one individual can make a difference." by The Juicery Podcast

4 min listen

Purpose Driven Brands: Purpose is powerful. How do you create a purpose-driven brand? How do these brands make people feel? This week, Kalika talks about the importance of building a purpose-driven brand and asks you the important questions in starting one yourself. Listen in! For More Information: citrusstudios.com by The Juicery Podcast

4 min listen

What's in a Photo?: Like video, having high quality photos is essential to presenting your business in the best way possible. Photography is another vehicle of communication and this week we go over some tips on utilizing photography to present your brand. After all, a picture is worth a thousand words—or hundreds of thousands, if you do it right. For More Information Visit: citrusstudios.com by The Juicery Podcast

9 min listen

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Visual Content: Building Your Brand with Photo and Video

Visual Content: Building Your Brand with Photo and Video

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