Introduction to the topic of AI in digital marketing and how it is expected to be a trend in 2023Discussion on the use of chatbots for customer service and examples of companies using them effectivelyOverview of personalization software and how it is being used to make product recommendations based on customer behavior and preferencesExplanation of how AI is being used to optimize ad targeting and spending, and examples of companies using it for this purposeAI being used for content creation and social media management, and examples of companies using it for these purposesSummary of the benefits of using AI in digital marketing and the importance of staying up-to-date on these trends