Personalization refers to delivering highly customized experiences to customers, including personalized emails, website experiences, and personalized ads.With the rise of AI and machine learning, it's becoming easier for brands to deliver personalized experiences at scale.Personalized email campaigns can be highly effective, with open rates up to six times higher than non-personalized emails.Personalization can also extend to the customer's experience on a brand's website, such as personalized product recommendations on the homepage.Personalized ads can increase the chances of a customer clicking on the ad and making a purchase.Benefits of personalization include improved customer experience, increased conversions, better targeting, higher engagement, and increased customer loyalty.