The #1 CIA Skill: Perception vs. Perspective

FromThe Juicery Podcast

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The #1 CIA Skill: Perception vs. Perspective

FromThe Juicery Podcast

ratings:

Length:

9 minutes

Released:

Jan 26, 2024

Format:

Podcast episode

Description

In today's enlightening episode, we're diving deep into a topic that's not just for spies but for every entrepreneur out there. Join us as Kalika Yap guides us through a conversation about a unique spy skill that's set to change the way we view business and life.

Released:

Jan 26, 2024

Format:

Podcast episode

Titles in the series (39)

Welcome to the Juicery by Citrus Studios, a podcast where we serve up sweet, simple bites of information about design marketing, and business. We're all about helping entrepreneurs innovate and grow through design driven solutions. Tune in as our amazing team of creatives, show you how to turn lemons into lemonade.

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What's in a video?: Sometimes, you've got to do it yourself. Tune in this week as we dive into the basics of creating videos yourself and how it can impact your brand. citrusstudios.com by The Juicery Podcast
8 min listen
Site Unseen: In this episode, Citrus founder and CEO, Kalika Yap, shares some digital marketing techniques from her 24 years of experience in running a design agency. In order to bob above the sea of competitors you just don’t need a web site that you can drum up on GoDaddy or Square Space, you need to have an incredibly intuitive and branded web site that keeps customers engaged and coming back for more.  citrusstudios.com by The Juicery Podcast
11 min listen
What is Branding?: In this episode, we dive into the world of design to help give you a better understanding of what that goes into successful branding. On top of that, we’ve come up with 5 key principles that you can immediately apply to improve your current brand strategy. Let’s get into it! by The Juicery Podcast
10 min listen
What's in a Photo?: Like video, having high quality photos is essential to presenting your business in the best way possible. Photography is another vehicle of communication and this week we go over some tips on utilizing photography to present your brand. After all, a picture is worth a thousand words—or hundreds of thousands, if you do it right. For More Information Visit: citrusstudios.com by The Juicery Podcast
9 min listen
Purpose Driven Brands: Purpose is powerful. How do you create a purpose-driven brand? How do these brands make people feel? This week, Kalika talks about the importance of building a purpose-driven brand and asks you the important questions in starting one yourself. Listen in! For More Information: citrusstudios.com by The Juicery Podcast
4 min listen
How to Start from Zero: What would you do if you lost everything? In this podcast, Kalika shares three lessons she's learned as an entrepreneur. Listen in and find out how you can apply these lessons not only in your entrepreneurial endeavors but also in your own personal growth. For more info visit: citrusstidios.com by The Juicery Podcast
6 min listen
What's UX/UI?: In this week's episode, we get into User Experience & User Interface design and how this relatively new field of design is helping businesses break new grounds. Website: citrusstudios.com by The Juicery Podcast
8 min listen
The Rooadmap to a Successful Brand + Website - Phase 1: Discovering Your Brand's Indentity: In the last episode, we started a series called The Roadmap to Building a Successful Brand & Website! In this series, we will teach you how to Build a Successful Brand and Website. In this episode, we will focus on Phase 1: Discovering your brand identity. I like to call this the Discovery Phase! in this phase, we will be digging in and articulating what you envision for your brand. Download the Phase 1 to-do list so you can follow along and take additional notes as we go through each step. by The Juicery Podcast
17 min listen
What Do You Need for a Website?: The task of starting a website might be a bit intimidating. How do you know what to add? What do you leave out? In this episode, we give you a quick rundown of what makes an effective website. For More Information Visit: citrusstudios.com by The Juicery Podcast
6 min listen
Beauty and the Brand: Truth, beauty, and trust—these intangible qualities are what define a great brand. But how do you build trust? How can your brand exude the truth? How can it exude beauty? Listen in as Kalika explores the intangibles that are essential to building a brand. For More Information Visit Our Website: citrusstudios.com by The Juicery Podcast
7 min listen
We're Back + New Series Overview: It’s been a while, but we are excited to be in contact with you again! The team and I have been hard at work brainstorming ways we can bring you juicy tips, tricks, and information for your branding and marketing journey! We will be starting a new series on our podcast and newsletter called How to Build a Successful Brand and Website. We will be sharing our guidelines and best practices for you and your business. All links mentioned on the podcast will be available below. in our show notes via our Newsletter. Make sure you are subscribed by visiting citrusstudios.com. by The Juicery Podcast
12 min listen
You Still Can: Sometimes the impossible is possible. All it takes is an idea and a little determination. Listen in as Kalika talks about the impact an entrepreneur can have. As she says in this podcast, "we live in a place where one individual can make a difference." by The Juicery Podcast
4 min listen
If It Ain't Baroque: This week, Kalika discusses memory training exercises she learned at her Entrepreneurial Master's Program at MIT. Listen in and learn how you can apply it to your own life. For More Information Vitis: citrusstudios.com by The Juicery Podcast
5 min listen
What Would You Tell Your Younger Self?: Everyone's got something they wish they knew or wish they did when they were younger. If you had the opportunity to tell your younger self something, what would it be? Would it be words of advice? Comfort? Reassurance? Listen in this week as Kalika walks us through what she would say to her past self. For More Information Visit: citrusstudios.com by The Juicery Podcast
3 min listen
Digital Marketing Trends of 2023: Micro-Influencers: This episode discusses the trend of micro-influencer marketing in the digital marketing industry. Micro-influencers are social media users with a smaller, more targeted following, usually anywhere from a few thousand to a few hundred thousand followers. They tend to have a high level of engagement with their followers and are seen as more authentic and trustworthy than larger influencers. Brands are turning to micro-influencers because they can be more effective at reaching specific audiences and driving conversions. Micro-influencer campaigns can also be more cost-effective than larger influencer campaigns. In the coming year, we expect to see more brands turning to micro-influencers and the use of micro-influencer networks. To find micro-influencers for your brand, you can use social media platforms, look for industry-specific influencers, use influencer marketing platforms or reach out to influencers directly. by The Juicery Podcast
7 min listen
The Roadmap Series - Phase 5: Development and Production: In this episode of the "Roadmap to Building a Successful Brand and Website" series, the importance of regularly uploading new and relevant content to a website is highlighted. Doing so can help keep an existing audience engaged and attract new visitors, as well as improve search engine rankings. The importance of choosing the right developer for a website is also emphasized, with effective communication and collaboration being particularly important for small business owners. Testing and checking a website once it has been developed is also discussed, including the need to test all links, forms, and interactive elements, as well as ensuring the website works well on multiple devices and browsers. The use of print collateral, such as business cards, brochures, and other promotional materials, is also discussed. by The Juicery Podcast
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Digital Marketing Trends of 2023: Artificial Intelligence: One trend we're expecting to see a lot more of in 2023 is the use of artificial intelligence in digital marketing. This can include things like chatbots for customer service, personalized product recommendations, and even the use of AI to optimize ad targeting and spending. Listen in as we discuss how AI is being used in digital marketing. by The Juicery Podcast
15 min listen
Messy in the Middle: When you start something, whether it's a startup or project, everything looks enchanting. Your optimism is at its peak. Once you get to the middle, that's when the anxiety and discouragement set in. That's because the middle is where all the hard work starts. So what do you do when you find yourself in the middle? Listen in this week as Kalika explores what it's like to be in the middle and how to climb out of it. For More Information Please Visit: citrusstudios.com by The Juicery Podcast
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The Future of AI in Digital Marketing: Impacts, Predictions, and Opportunities: This episode will examine the impact of AI on the digital marketing landscape, including how AI is transforming the way businesses reach and interact with customers. This episode will make predictions about the future of AI in digital marketing, including emerging trends and new opportunities for businesses to leverage AI to drive growth and engagement. by The Juicery Podcast
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The Roadmap Series - Phase 4: Content Creation: We started a series called The Roadmap to Building a Successful Brand & Website where we lay out our step-by-step guide consisting of the critical elements necessary to make your website and brand stand out from the competition and reach its full potential. This series will teach you how to Build a Successful Brand and Website. In this episode we will focus on Phase 4: Content Creation. by The Juicery Podcast
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Emerging UX/UI Design Trends You Can't Ignore: This episode will cover the latest UX/UI design trends, including the latest design tools and technologies, emerging design trends, and how design impacts user experience. Listeners will learn about the importance of staying up-to-date with the latest trends in design and how they can incorporate them into their design work. by The Juicery Podcast
26 min listen
Digital Marketing Trends of 2023: Interactive Content: Another trend we're expecting to see in 2023 is the rise of interactive content. This could include things like quizzes, surveys, and even interactive videos that allow viewers to make choices and affect the outcome. Interactive content has been shown to be highly engaging and can be a great way to build brand loyalty and get people talking about your brand. Tune in as we discuss tips, tricks, and examples. by The Juicery Podcast
12 min listen
Going Viral! How to Create Content that Resonates: This podcast episode will discuss the art of creating viral content, including case studies of successful viral marketing campaigns. Listeners will learn about the key elements of viral content and how to create shareable and memorable content. by The Juicery Podcast
14 min listen
Digital Marketing Trends of 2023: Personalization: Personalization is another trend we're expecting to see a lot of in 2023. With the rise of AI and machine learning, it's becoming easier for brands to deliver highly personalized experiences to their customers. This can include things like personalized emails, website experiences, and even personalized ads. by The Juicery Podcast
8 min listen
The Future of AI in Digital Marketing: AI in Action: Real-World Applications: Join us as we delve into the world of AI and how it can be leveraged for personalized marketing, social media marketing, email marketing, and e-commerce. From techniques and best practices to strategies and tools, this podcast will cover everything you need to know about using AI to deliver exceptional customer experiences and drive sales. So sit back, grab a notebook, and get ready to learn how AI is transforming the marketing landscape. by The Juicery Podcast
19 min listen
The Psychology of Social media: Understanding User Behavior and Trends: Understanding User Behavior and Trends: This podcast episode will explore the psychology behind social media use and how it impacts user behavior and trends. Listeners will learn about the latest research on social media psychology and how it can inform social media marketing strategies. by The Juicery Podcast
18 min listen
The Roadmap Series: Phase 2: Gathering Assets + 3: Design Process: We started a series called The Roadmap to Building a Successful Brand & Website where we lay out our step-by-step guide consisting of the critical elements necessary to make your website and brand stand out from the competition and reach its full potential. This series will teach you how to Build a Successful Brand and Website. In this episode we will focus on Phase 2: Gathering Assets and Phase 3: Design Process. by The Juicery Podcast
17 min listen
Branding & Coaching: A Conversation with the Academy for Coaching Excellence: This week, I met with Greg from the Academy for Coaching Excellence, and we discussed the importance of branding in coaching. Greg shares his knowledge and expertise on how coaches can use branding to enhance their business, attract more clients, and gain insights into the importance of having a niche and being consistent for success in the coaching world. by The Juicery Podcast
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The Future of AI in Digital Marketing: Risks and Implications: This episode is the third in the series "The Future of AI and Digital Marketing," where we discusses the risks and implications of using AI in digital marketing. The focus is on the ethical considerations surrounding the use of AI, particularly transparency, bias and fairness, and privacy. We emphasizes the significance of complying with privacy laws and regulations, and protecting customer data as it is sensitive and valuable and gives tips for businesses to protect privacy in their use of AI in digital marketing. by The Juicery Podcast
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The Future of AI in Digital Marketing: A Beginners Guide to AI: In this episode, we discuss how AI can be used to help create unique visuals, videos, and slide decks, as well as tools that can be used to optimize existing images and block ads automatically. We also discuss how AI-based language models such as GPT-3 can be used to generate content and jump-start ideas, and how AI-driven tools such as Adobe Sensei can be used to enhance existing visuals. Finally, we provide resources and tips for those just beginning to explore AI, helping them master the technology and optimize their workflows for the best possible results. by The Juicery Podcast
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Guy Kawasaki: How to Make a Difference: Prepare to be inspired and empowered by the one and only Guy Kawasaki! Former chief evangelist for Apple, rejuvenator of the Macintosh cult, and executive fellow of the Haas School of Business at UC Berkeley, Guy is truly revered for his wisdom—and he's also one of the friendliest people in Silicon Valley. by Commonwealth Club of California Podcast
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197. Sales Funnel Series Part 3: How to Get Appointments to Stick by Empire Building
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The Power of Purpose-Driven Business with John Replogle by The Sakara Life Podcast
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Episode 167: From Truck Driver to Executive Producer at Universal Studios with Millionaire Mical Pyeatt: Whatever business you're in, you have to focus and sell people on the difference you'll make in their lives. In this motivational episode, successful business leader Mical Pyeatt shares his life experiences and stories with Larry. Mical says he won't... by Million Dollar Mastermind with Larry Weidel
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Kyler Kropf: What It Takes To Build a Successful Business by The Dealer Playbook
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The #1 CIA Skill: Perception vs. Perspective

The #1 CIA Skill: Perception vs. Perspective

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