Prepare for a deep-dive into the world of innovation on the latest episode of Innovation Storytellers with our distinguished guest, Shubber Ali, CEO of Garden for Wildlife. In this episode, we peel back the layers of innovation as Ali, a veteran in the field, shares his experiences, insights, and the hard truths he's unearthed during his career. From his early days of building startups, through his tenure as the VP of Strategic Innovation for Salesforce and his role as the Global Innovation Ninja for Accenture, to his current academic position as an Adjunct Professor of Innovation Management at Georgetown, Ali has seen it all. He brings a wealth of understanding to the often nebulous concept of 'innovation', dissecting its misuse and overuse in today's corporate landscape. However,  Ali's perspective isn't just theoretical – it's rooted in practical, on-ground realities. He illustrates how one simple innovation – the QR code – revolutionized ICU operations, and in doing so, unravels his central tenet of innovation. This thought-provoking conversation challenges the norm and urges us to dig deeper into the true problem at hand, not just its symptoms. As Ali puts it, the solution is always obvious once the actual problem is understood.