11 min listen
Digital Marketing Trends of 2023: Micro-Influencers
Digital Marketing Trends of 2023: Micro-Influencers
ratings:
Length:
7 minutes
Released:
Jan 19, 2023
Format:
Podcast episode
Description
Topic: 2023 Digital Marketing Trends - Micro Influencer MarketingDefinition of micro influencers: social media users with a smaller, more targeted following (usually a few thousand to a few hundred thousand followers) who have a high level of engagement with their followers and are seen as more authentic and trustworthy than larger influencersReasons for brands to turn to micro influencers: more effective at reaching specific audiences and driving conversions, can be more cost-effective than working with larger influencersExpect to see more brands turning to micro influencers in the coming year, and the use of micro influencer networks to reach a larger audienceTips for finding micro influencers: use social media platforms, search for industry-specific influencers, use influencer marketing platforms, reach out to influencers directly.
Released:
Jan 19, 2023
Format:
Podcast episode
Titles in the series (39)
Site Unseen: In this episode, Citrus founder and CEO, Kalika Yap, shares some digital marketing techniques from her 24 years of experience in running a design agency. In order to bob above the sea of competitors you just don’t need a web site that you can drum up on GoDaddy or Square Space, you need to have an incredibly intuitive and branded web site that keeps customers engaged and coming back for more. citrusstudios.com by The Juicery Podcast