Discusses the use of AI for personalized marketing. The importance of collecting and analyzing customer data is emphasized, as this information can be used to inform marketing campaigns and deliver personalized experiences to customers. The steps to collecting and analyzing data include determining objectives, choosing data sources, using AI tools, creating customer segments, and personalizing marketing campaigns. It's essential to keep in mind to be transparent, ethical, and continuously monitor and improve when using AI for personalized marketing.The use of AI in social media marketing.AI is being used to analyze user data, optimize content for maximum impact, and reach target audiences through targeted advertising and personalized recommendations. However, it's still important to have a human touch in social media marketing.