This week, we dive into how AI is evolving personalization as we now know it. Brian Walker is Chief Strategy Officer at Bloomreach. He speaks with us about how Personalization works today in retail and how it will work tomorrow. He also discusses how AI can add additional context to the user's experience and how it can allow companies to make stronger calls to action. If you're interested in more AI use-cases in retail, be sure to download our AI in Retail Executive Cheat Sheet at emerj.com/ret1.