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M&A As A Marketing Strategy --  -- Nii Ahene // Tinuiti

M&A As A Marketing Strategy -- -- Nii Ahene // Tinuiti

FromMarTech Podcast ™ // Marketing + Technology = Business Growth


M&A As A Marketing Strategy -- -- Nii Ahene // Tinuiti

FromMarTech Podcast ™ // Marketing + Technology = Business Growth

ratings:
Length:
18 minutes
Released:
Jan 18, 2024
Format:
Podcast episode

Description

Nii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. Mergers and acquisitions have become an integral part of corporate growth strategies, extending beyond traditional financial considerations. However, the success of M&A as a marketing strategy lies in its ability to amplify brand stories, strengthen customer connections, and drive meaningful business growth.Today, Nii discusses M&A as a marketing strategy  Show NotesConnect With:Nii Ahene: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jan 18, 2024
Format:
Podcast episode

Titles in the series (100)

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.