There are books out there and experts who are much better qualified to speak on this topic; but understanding these all helped me so much over the years, so I wanted to share them in today’s podcast.   Hopefully it helps.     1. Projection and handling my own insecurities 01:32 2. Opportunity cost and spending time doing the wrong thing or with the wrong people 13:05 3. Sunk cost fallacy and continuing to do something even though you know your ladder is against the wrong wall 17:59 4. Confirmation bias and problem with being in an Eco chamber with emotional vampires 22:50 5. Forward projection and future self-techniques 29:01 6. Pre Mortens or unpacking the worst case scenario 34:11 7. Hindsight bias and why people will have an opinion on whatever you decide to do (so you may as well do the things you want) 42:15 8. Negativity bias and why negative comments take up so much mental real estate 46:40 9. Action bias and shiny objects syndrome 50:46 10. The “I’ll be happy when fallacy” 56:14 11. Attachment styles - anxious, avoidant and secure 59:05   BKF Online Program: https://briankeanefitness.com/bkf-online/ GAA Lean Body Program: https://briankeanefitness.com/lean-body-program/ Amazon link to all my books: https://www.amazon.co.uk/s?k=brian+keane&sprefix=brian+k&ref=nb_sb_ss_i_1_7 Rewire Your Mindset Course: https://briankeanefitness.com/rewire-your-mindset-course/