Ted Moser, Senior Partner at Prophet, delves into leveraging platforms for business revitalization and growth. In today’s landscape, it’s no longer optional for businesses to adopt a platform approach. In addition to preparing for modern competition, being involved in the customer's use journey is essential for a brand to be considered relevant in the modern era. Today, Ted discusses the three reasons platform excellence is essential to growth.  Show NotesConnect With:Ted Moser: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.