Beginning in their younger brother’s Philadelphia University dorm room, Jim and Jake DeCicco co-founded KITU Super Coffee with their brother Jordan and in five years’ time have grown the company from a gritty bootstrapped startup to a national CPG brand and category leader that can be found on the shelves of grocers including WalMart, Whole Foods and Wegmans. The brothers have been featured on Shark Tank, honored as Forbes 30 under 30 and have recently completed a round of funding that valued their company at over $200 Million Dollars. In today’s show we learn how the brothers’ background as college athletes helps drive their entrepreneurial pursuits. They share their approach to balancing the demands of running a high growth startup with their own athletic pursuits. The guys talk bear crawling a marathon, external motivation and how it can help break through mental barriers. Reflect on the early days of KITU and how in the very beginning the product went from college dorm room to Whole Foods shelves. Jim and Jake share a bit of their business philosophy, the need to not be the bottle neck and the importance of hiring people smarter than yourself. Mentioned In the Show: Bear Crawl Marathon: https://www.menshealth.com/uk/fitness/a33443922/devon-levesque-bear-crawl-marathon/ Follow Jim and Jake: Website: https://shop.drinksupercoffee.com/ Jim’s Instagram: https://www.instagram.com/jimmydecicco5/?hl=en Jake’s Instagram: https://www.instagram.com/jakedecicco/?hl=en Follow The Professional Athlete Podcast with Ken Gunter: Instagram: @the_professionalathlete Website: https://www.kengunter.com/ YouTube: Ken Gunter https://www.youtube.com/channel/UCRhgjkoSiJXAbS_MIasvvzQ/ Facebook: https://www.facebook.com/kengunterpodcast Produced By: Justin Gunter, Ken Gunter Music By: Justin Gunter, Ken Gunter