Did you ever set up an email marketing campaign and forget to write the email? Or sent the wrong email to the wrong people? We've made loads of email marketing mistakes in our time, and today's guest Chris Davis from Automation Bridge shares his. Having trained internationally, Chris has a collective portfolio of $200 million raised for startups and currently runs the only marketing automation certification in the industry. If Chris made a train wreck (or two) of his email automation here and there, then you'll know it happens to the best of us. But here's how to deal with any mistakes and what to do to avoid them.You're going to enjoy this!SOME EPISODE HIGHLIGHTS: (0:33) Want to make your sales from your email marketing? Grab our Click Tricks.(4:04) Did Chris really meet his wife while skydiving in Canada?(5:52) Sending two identical emails in the space of 10 minutes.(8:14) Should you apologise to your subscribers for your mistakes?(9:36) Sending the wrong email to the wrong segment.(13:31) Owning your mistakes and putting proceses and systems in place.(14:41) The creator isn't in charge of quality assurance.(17:24) Put some space in between tasks.(21:40) Subject line of the week with Chris Davis.(23:29) Download Chris's 5-point automation checklist.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Sending two identical emails in the space of 10 minutesChris has had some amazing positions at brilliant companies where he's always been involved in email automation, so he has a lot of experience. But has he ever messed it up? Oh, yes!The reason why we wanted to talk to Chris about the mistakes he's made in email marketing (and the lessons he learnt along the way) is that when you reach his level of expertise you tend to take bigger risks. And that means the impact of making mistakes can be bigger. A recent mistake Chris made is when he built an email automation but forgot to put the email in. When he realised he'd done that, he added the email and sent it again. But for some reason, he also created a separate campaign and added it to the automation. The result? Subscribers got two identical emails in the space of 10-15 minutes. And we've definitely done that (as well as sending emails with a broken link or with no link at all!)Should you apologise to your subscribers for your mistakes?That's the question, right? What do you do in that situation? Did Chris apologise? Something that Chris learnt while working in the startup space is that the preference, when something's broken or there's a flow in the system, is to deal with the support tickets as they come in. In other words, if your customers don't notice and don't complain, you don't go out and tell them what went wrong. Plus, in this case, the only thing that's worse than getting two emails within 10-15 minutes of each other is getting three!But there's definitely a lesson to be learnt here - double-check your emails before you drop a whole segment of subscribers into an automation and press send!Sending the wrong email to the wrong...