Want to hear a story about fantastic email marketing success? Isabelle Lesschaeve holds a full-time job as a scientist but also runs a side hustle passion business as a wine-tasting coach. By leveraging email marketing and implementing our Paparazzi flash sale campaign, Isabelle made an extra $10,000.We're Kennedy and Carrie, and you're about to meet Isabelle (with her beautiful French accent) and find out all the good stuff!SOME EPISODE HIGHLIGHTS: (0:48) Want to carry on with the conversation? Join our FREE Facebook group. (2:08) Who is our client Isabelle Lesschaeve? (4:28) How does Isabelle work with her clients? (6:33) When did Isabelle first get started with email marketing? (7:55) What was Isabelle's biggest barrier to using email marketing? (10:06) What was the first change Isabelle made when she joined our programme? (15:55) What results did Isabelle get from her email marketing? (19:23) What's changed for Isabelle since joining our programme? (23:20) What ONE action does Isabelle recommend people take?(24:42) Subject lines of the week.[podcast_subscribe id="7224"]Who is our client Isabelle Lesschaeve?Isabelle is a French full-time scientist and wine-tasting coach based in the US. She loves wines and has a passion for teaching wine enthusiasts how to enjoy the food and beverages they consume through their sense of smell and taste. Isabelle is on a mission to demystify wine-tasting rituals. People don't have to become 'wine experts' to be able to enjoy it - this is a paradigm and a myth Isabelle wants to break. It's about being able to distinguish different smells, which, in turn, helps people describe the experience of tasting wine and get more enjoyment out of it.How does Isabelle work with her clients? Isabelle delivers her training through one-on-one coaching online, reaching people all over the world. Her clients bring their wine to the sessions, and Isabelle gives them tips on how to find the right words to describe what they perceive. Like with any training, Isabelle believes the key is consistency, so she's built specific programmes to help people become more sensitive to (or better at discerning) taste and enjoy their wine of choice. You want to pay attention to what you smell and taste, she says, and build a connection between these sensations and the brain.This is super interesting because people often think of email marketing as something used to sell tangible and touchable products. But Isabelle's work couldn't get more intangible or untouchable! She’s not even in the same room (or smelling and tasting the same wine) as the people she works with. If Isabelle can make email marketing work, surely we all can!When did Isabelle first get started with email marketing?At first, Isabelle tried to market her business through social media but found that wasn't beneficial to her audience. As she enjoys writing, she discovered she was better able to connect with people through her blogs and weekly emails.She started using email marketing when she launched her business in the US five years ago. People would join her email list through a freebie, and Isabelle would send them a weekly nurturing newsletter about wine. Her emails were mainly educational, and from time to time, she'd make an offer. But she wasn't making any sales and didn't know what to do.What was Isabelle’s biggest barrier to using email marketing?Isabelle is a scientist and doesn’t see herself as a marketer. Through her emails, she was trying to show the positive impact of her service, but she wasn't able to convey the benefits or the transformation people would achieve by working with...