Do you think you have a small email list? How can you have a successful and profitable launch when you don't have as many subscribers on your list as you'd like to have? This week we're talking to Gemma Bonham-Carter about how to build a pre-launch email list (and have a BIG launch!)Are you ready to find out how to get massive results no matter what size your list happens to be?You'll want to take notes on this one! SOME EPISODE HIGHLIGHTS: (0:18) Join our FREE Facebook group.(3:30) Did Gemma really sleep with a tennis racket for 3 months?(6:39) Can you have a successful launch with a 'small list'?(8:15) The key to making money when you have a 'small' list.(10:53) How to use the pre-launch period to grow your email list.(12:45) How long should your pre-launch period be?(13:55) What kind of activities can you run in your pre-launch period?(16:51) Should you create your course in advance?(19:03) Launch at a higher price & validate your course with your audience.(22:58) Subject line of the week with Gemma Bonham-Carter.Can you have a successful launch with a 'small list'?One of the things we tell our coaching students and members inside The League is to never say they have a ‘small list’. Because we want people not to judge their email list based on how many subscribers others have. But if you're just starting out, your audience may still be on the smaller side. So can you still have a successful launch and still make money? We asked our friend Gemma Bonham-Carter. And she told us that typically when someone launches their first digital product or online course, they'll go for a low-ticket price item to 'test the waters'. Why? Because they often lack confidence and suffer from a fair share of Impostor Syndrome. Except that strategy doesn't work. And, Gemma says, it's just basic maths. If you have a smaller audience, you have to charge a higher price point in order for your product to be profitable. You can definitely make serious gains from a small list, but only if you're able to sell at a high price based on the transformation and results you're delivering to your customers. The key to making money when you have a 'small' listGemma has seen business owners make $15k in one launch with less than 200 subscribers on their email list. Once you've done that, you'll then have the confidence to show up differently in your business - launch more products, write emails with more conviction, become better at email marketing, and draw in a bigger audience. But if you sell at smaller prices to start with, you'll need higher volumes to make any money. So do the opposite of what a lot of people do - instead of starting with a $50 product, sell a high-ticket item and then layer smaller products into the mix when you already have a steady cash flow coming into your business. Your product doesn't need to be cheap! Have confidence in yourself based on the transformation, outcome, and results that you can generate for someone. According to Gemma, having around 200 subscribers is enough to have a successful and profitable launch. However, the key to making real money is to run pre-launch activities to grow your email list. And if you don’t have 200 subscribers just yet, there are things you can do to grow your list in that pre-launch period.How to use the pre-launch period to grow your email listGemma tells us that the longer you spend in the...