There are more than 400 large supplement companies and more than 1200 total supplement brands in the United States. So, what was it that made us jump at the chance to partner with Amare over all of the others?



This will be the first in a series of (not consecutive) posts to help you understand why you will undoubtedly benefit from the products, and possibly benefit from the business opportunity.



For today, I want you to understand why I felt certain we needed to put the full weight of our reputations and effort behind Amare. 



Filling a Gap in Health and Fitness



57.8 million adults in the U.S. faced mental illness in 2021. That’s nearly 1 in 5 adults. Since 2019, mental health diagnoses have increased by 45% in 35-44 year olds.



Mental health wasn’t great before 2020, but then we were faced with social isolation, the constant threat of an unseen virus, gym closures, a worsening of people’s diets, kids being stuck at home, and financial stress. That's like a perfect recipe for wrecking people's mental health. To top it off, evidence now shows that the “vaccines,” which didn’t stop the spread, nor prevent infection, actually ruined people's gut microbiome, the body’s second brain. Is it any wonder that mental health seems to be at an all-time low?



Clearly, mental health is a significant issue, even in people who appear to be fit and healthy. 



When you realize there’s a problem like this, the next logical step is to start looking for solutions.



Helping Your Brain via Your Gut



Over the last decade, an overwhelming amount of research has come out, pointing to the gut as the source of mental wellness or illness.



Certain bacteria, fibers, and nutrients have been shown to have a significant impact on the health of your microbiome, but it isn’t as simple as eating yogurt once a day or taking a cheap probiotic.



Even when I wrote my most recent probiotics article in 2019, I wasn’t aware of gut health products that included specific, clinically proven strains. Most just included general strains, which are less certain to deliver specific health benefits. In that article, I emphasized the importance of using specific, patented or branded strains with research-supported health benefits.



Fast forward to a month ago, and we got introduced to Amare, The Mental Wellness Company. A company with products specifically designed to support mental wellness. In an overcrowded sea of supplement companies focused on fat loss, muscle growth, and performance enhancement, Amare set itself apart from the rest by focusing on something everyone needs: better mental wellness.



But saying you’re good at something and backing it up with real science are two totally different things. I had to look for holes in the formulas and ingredients before I could buy into the brand.



Carefully-Selected Ingredients



One of the things that immediately stood out to me about Amare supplements was their extensive use of carefully-chosen and/or branded ingredients.



For example, Lactobacillus rhamnosus R0011 is one of the specific strains included in MentaBiotics. The “R0011” is important because only this specific strain has clinical evidence showing it promotes a healthy stress response by lowering cortisol and improving GABA neurotransmission. A probiotic formula that just includes Lactobacillus rhamnosus cannot make such claims as the effects of a probiotic are strain-specific.



It would be like the difference between saying your baseball team has players from Oshu, Japan, versus saying Shohei Ohtani plays for your baseball team (he’s the expected 2023 American League MVP). The bottom line is that the health benefit of a probiotic supplement lies in the specific strains, which is why the Amare probiotics are strain-specific.



But it goes beyond the probiotics. The top-selling product, Happy Juice, includes a huge list of branded, research-backed ingredients, including IsoFiber™, Bimuno®, and SunFiber®, Suntheanine®,