35 min listen
Navigating The Evolution Of Connected TV Advertising -- Angela Voss // Marketing Architects
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Navigating The Evolution Of Connected TV Advertising -- Angela Voss // Marketing Architects
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
18 minutes
Released:
Nov 29, 2023
Format:
Podcast episode
Description
Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Linear TV, once the dominant medium, has seen its stronghold diminish from capturing 80% of adult video viewing to just around 50%. With the rise of streaming, and players like Disney and Netflix introducing ad-supported options, connected TV advertising promises to be a game-changer for marketers. Today, Angela discusses navigating the evolution of connected television advertising. Show NotesConnect With: Angela Voss: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Nov 29, 2023
Format:
Podcast episode
Titles in the series (100)
Generating Demand Using Email Prospecting and Outreach (Kevin Warner // Leadium) by MarTech Podcast ™ // Marketing + Technology = Business Growth