You hear it everywhere. Owning and running a business is hard, taxing, a battle even. And while there is truth to this, it is not the whole truth. In the entrepreneurial journey we have accepted, with no degree of irony, that it is a miserable business bringing joy to our communities through coffee. Don't buy it.  Today we are going to be talking about the transformational role that confidence, celebration, and joy play in not only helping your business succeed, but in allowing you to find fulfillment and life through the running and growing of it.  This is an incredibly important truth that needs to be given priority in our daily lives. Lets embrace confidence, celebration, and joy together through coffee!   Listen to these next: 008 : Finding Joy in Coffee w/ Nathanael May 317 : Encore Episode: Death by Comparison 227 : Connecting with Hearts and Minds Emotions, Self-Sabotage, and Telling Ourselves the Truth 394 : Happy Coffee People w/ Wendelien van Bunnik 181 : Organizational Self-Knowledge Over Optimization Hire Keys to the Shop Consulting to work with you 1:1 to transform your operations, quality, and people. Schedule a free discovery call now! https://calendly.com/chrisdeferio/30min   Thank you to our amazing sponsors! www.groundcontrol.coffee www.pacificfoodservice.com