Today’s guest is Geoff Woods, the co-founder, and vice-president of The One Thing, a training and education company based on the best-selling book The One Thing.  Geoff is also the host of the One Thing Podcast which is in the top 5% of podcasts in the world. Geoff shares how he had a successful job that lacked fulfillment and how he found his purpose after rushing to meet Jay Papasan when he came off stage at a conference.  Geoff faced the uphill task of making a successful business based on the content of The One Thing without the ability to use either Jay or Gary Keller as the face. We dig deep into building content and IP from the book, the business model, and why thought leaders should distance themselves from their own work to ensure the content and assets can stand on their own. Geoff talks to us about the training they do, how they’ve found success in the virtual space by looking at what they can become and not getting hung up on what the company was in the past. If you want to be able to detach yourself from your product to have the freedom of being obsolete this is an episode for you! Three Key Takeaways: Thought leaders need to invest time in the creation of content that can stand without them in the room. As thought leaders move deeper into virtual events, you need to think hard about how to continue to build a sense of community in that space. A common problem thought leaders face is the inability to look forward. Don’t get obsessed with what you used to be to the detriment of what you might become.