Today’s guest is Alex Osterwalder an influential strategy innovation expert, the co-founder of Strategyzer, and author of the best-selling book Business Model Generation. Alex shares how he followed the positive signals he found in response to his blog and other early sources towards writing his first book and the unconventional ways he found the funding to get an unconventional book to market. Three Key Takeaways: How to take your Thought Leadership from book to digital products. Why you need to listen to even the weak signals in your Thought Leadership. What you can do to build a business model around the Thought Leadership in your book