You might have a lot of ideas but how do you choose which ones to follow through on?  What ideas would make a good chapter in a book and what would better serve as a talk or essay? Our guest A.J. Jacobs is a New York Times best-selling author of "Thanks a Thousand" and "The Year of Living Biblically" as well as a journalist and TED talk speaker. A.J. tells with us how he generates many creative ideas then hones in on the ones that have the potential to become something bigger.  He shares his unique process for editing his books and ensuring that each chapter resonates with the audience. Peter and A.J. talk about the different skills sets that are needed to be an author and a speaker.  How many of those skills do not cross over and how A.J. forced himself to learn the skills to become a great speaker. This episode is full of great advice for Thought Leaders, speakers, authors, and content creators of all kinds!  Be sure to tune in! To make content successful it has to be memorable.  Peter shares some tips for making your "Content Sticky"