We are joined this week by Yanick Déry! Yanick is an artist-photographer of #IAMOOH. He hops on with us to discuss his intention behind the #IAMOOH campaign.The #IAMOOH campaign is duel purposed as a billboard advertisement and an art exhibition. The goal is to give local businesses greater visibility through Modern Art Installations with a Human, Objective Eye.Takeaways Infusing art and advertisement into a billboard creates a canvas for online expression.Purchasing a singular billboard is not going to make a large impact on your target audience. The more exposure, the more the impressions.Out-of-home has the power to tell an immersive story where you, the consumer, are the main character.When creating a billboard campaign, it is important to take in consideration the aesthetic just as much as selling the brand.LinksPersonal website: https://www.yanickdery.com/aboutTwitter: https://twitter.com/yanickdery?lang=enInstagram: https://www.instagram.com/yanick_dery/?hl=en#IAMOOH: https://www.iamooh.comSpecial thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.aiWant to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/