John is on a mission. He's moving customers off Performance Max campaigns and pushing them into Standard Shopping—and it's paying off! He's seen an incredible 41% increase in revenue, with MER (Media Efficiency Ratio) skyrocketing by 6X after making the move. Listen to this episode now to learn how he achieved these stellar results!Fair warning from John: If you attempt this and then measure inside Google Ads, you will fail. The episode is 15 minutes long, but I will show you areas you're probably not looking at.Connect with John on LinkedIn: https://www.linkedin.com/in/johnmoran...Related videos:? The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):    • ? The Secret to Google Ads Success: M...   ? Uncovering the Issue of Offline Importation of Conversion Actions in Google Ads:    • ? Uncovering the Issue of Offline Imp...  ⚠️ Proof That Google’s Attribution Is Costing You Money and What to Do About It:    • ⚠️ Proof That Google’s Attribution Is...   0:00 Why I'm Moving Customers OFF of Performance Max2:31 Transferring the PMax ad budget6:43 Getting more new customers without Performance Max campaigns12:11 Getting 6X MER even if Google Ads seems “worse”Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/? The Ultimate Guide to Google Ads for 2023: